The cheapest way to get Sky Sports on its own is with Sky TV, where the full Sky Sports pack costs just £20 per month, including Sky Sports+ and full HD viewing.
However, the cheapest Sky Sports deal overall will depend on how you plan to watch. For households that also need broadband, bundling Sky Sports with TV and broadband can work out cheaper each month, with Virgin Media currently offering the best-value bundle when broadband speed is taken into account.
In this guide, we break down the cheapest ways to watch Sky Sports across different setups and preferences - including TV-only options, TV and broadband bundles, HD and Ultra HD viewing, and access to Sky Sports+.
Sky Sports deals for new customers
The deals below show the best Sky Sports offers currently available to new customers across Sky, Virgin Media, BT and EE, with prices and availability varying by location.
EE Broadband & EE TV
3 months of Big Sport for £30 per month + up to £160 Reward Card
Offer ends: 29 January 2026
New EE broadband and EE TV customers can get the Big Sport pack for £30 per month for the first three months, reduced from the usual £48 per month, when ordering before 29 January 2026.
EE is also offering up to a £160 Reward Card on selected full fibre broadband packages, available with speeds of 67Mbps and above.
Big Sport includes the full Sky Sports pack, all four TNT Sports channels, and a Discovery+ TNT Sports & Entertainment membership with Eurosport content.
After the initial three-month offer period, Big Sport reverts to the standard price of £48 per month.
EE TV requires EE broadband, with full fibre speeds available depending on location.
Here is the best Sky Sports offer currently available from EE:
| Package | TV | Broadband | Monthly price | Upfront price | Contract term | |
|---|---|---|---|---|---|---|
 |
Big Sport TV + Full Fibre 150 | 100 | 150Mb average | £57.99 for 3 mths, then £75.99 |
Free | 24 months |
 Offer: £80 Reward Card + Unlimited data boost on EE pay monthly mobile plan (Ends 29/01/2026) | ||||||
|
Big Sport TV + Full Fibre 900 | 100 | 900Mb average | £64.99 for 3 mths, then £82.99 |
Free | 24 months |
| Offer: £160 Reward Card + Unlimited data boost on EE pay monthly mobile plan (Ends 29/01/2026) | ||||||
BT Broadband & EE TV
Up to £160 Reward Card + free setup
Offer ends: 29 January 2026
New BT broadband and TV customers can receive up to a £160 Reward Card when taking BT full fibre broadband with speeds of 67Mbps or above, when ordering before 29 January 2026.
The Reward Card can be spent at retailers that accept MasterCard and is available on selected BT broadband packages.
Customers who add the Big Sport TV pack to any BT broadband package also benefit from free setup on both broadband and TV.
Big Sport includes the full Sky Sports pack, all four TNT Sports channels, and a Discovery+ TNT Sports & Entertainment membership with Eurosport content. The service has since been rebranded as EE TV, but continues to require BT broadband.
Here is the best Sky Sports offer currently available from BT:
| Package | TV | Broadband | Monthly price | Upfront price | Contract term | |
|---|---|---|---|---|---|---|
 |
Big Sport TV + Full Fibre 150 | 100 | 150Mb average | £75.99 | Free | 24 months |
| Offer: £80 BT Reward Card + Free setup on BT Broadband and EE TV (Ends 29/01/2026) | ||||||
|
Big Sport TV + Full Fibre 900 | 100 | 900Mb average | £82.99 | Free | 24 months |
| Offer: £160 BT Reward Card + Free setup on BT Broadband and EE TV (Ends 29/01/2026) | ||||||
Sky TV
Sky Sports for £20 per month, plus £10 off Sky Ultimate TV
New Sky TV customers can get the full Sky Sports pack for £20 per month, including Sky Sports+, and access to the Sky Sports mobile app. This represents a saving of £13 per month compared with the standard Sky Sports price.
Customers also receive £10 per month off Sky Ultimate TV, bringing the combined cost to £42 per month. Alternatively, Sky Essential TV is priced at £15 per month with the same Sky Sports offer, making the total £35 per month.
Setup is currently free, saving £39.95. Additional savings are available when bundling Sky broadband, with full fibre packages starting from £20 per month for average download speeds of 150Mbps.
Here are the best Sky Sports deals currently available from Sky:
| Package | TV | Broadband | Monthly price | Upfront price | Contract term | |
|---|---|---|---|---|---|---|
 |
Sky Essential TV + Sky Sports | 109 | N/a | £35 | Free | 24 months |
| Offer: Save £11/mth on Sky Sports + Free setup (worth £39.95) | ||||||
|
Sky Ultimate TV + Sky Sports | 151 | N/a | £42 | Free | 24 months |
| Offer: Save £11/mth on Sky Sports + Save £10/mth on Sky Ultimate TV + Free setup (worth £39.95) | ||||||
|
Sky Ultimate TV + Sky Sports + Full Fibre 150 | 151 | 150Mb average | £59 | Free | 24 months |
| Offer: Save £11/mth on Sky Sports + Save £10/mth on Sky Ultimate TV + Reduced price broadband + Free setup | ||||||
Virgin Media Fibre Broadband + Flex TV
10% off Sky Sports
Virgin Media's contract-free Flex TV offers a 10% bill credit on Sky Sports subscriptions, saving customers £3.87 per month.
Sky Sports on Flex is included in full 1080p HD as standard, alongside Sky Sports+, with the option to upgrade to Sky Sports Ultra HD for an additional £7 per month.
Virgin Flex can be added to any Virgin Media broadband package, with the lowest prices currently available on M125 Fibre Broadband listed below:
| Package | Broadband | Monthly price | Upfront price | Contract term | |
|---|---|---|---|---|---|
 |
M125 Fibre Broadband + Flex + Sky Sports | 132Mb average | £58.57 | £10 | 24 months |
| Offer: Sky Sports just £28.58/mth + Get 10% credit back on every subscription you add to Flex | |||||
Sky Sports deals for existing customers
Sky TV: Get Sky Sports for £22 per month
Sky is currently offering existing customers the full Sky Sports pack for £22 per month on a 24-month deal. This includes all 9 Sky Sports channels, Sky Sports+, and access to the Sky Sports mobile app.
The offer is available to Sky Q, Sky Stream and Sky Glass customers, with all Sky Sports channels included in full 1080p HD.
To qualify, customers must take out a new 24-month Sky TV contract. After the minimum term, Sky Sports returns to the standard price of £30 per month for Sky Stream and Sky Glass customers, or £35 per month for Sky Q customers.
Sky Sports offers with broadband
Sky Sports is available as part of TV and broadband bundles from Sky, Virgin Media, BT and EE.
The current cheapest Sky Sports bundle is offered by Virgin Media, with its M500 Sports HD + Netflix plan priced at £54.99 per month, including 516Mbps full fibre broadband. The TV package includes Sky Sports in full HD, a wide range of Sky Entertainment channels, plus National Geographic and the Discovery suite.
Another low-cost option is Sky's Essential TV with Sky Sports bundle, which includes Sky Sports in HD and around 150 TV channels, including Sky Atlantic, Netflix and Discovery+.
The cheapest Sky Sports TV and broadband bundles available right now are:
| Package | TV | Broadband | Monthly price | Upfront price | Contract term | |
|---|---|---|---|---|---|---|
|
M500 Sport HD + Netflix | 209 | 516Mb average | £54.99 | Free | 24 months |
| Offer: No setup fee (was £35) (Ends 04/02/2026) | ||||||
|
Sky Essential TV + Sky Sports + Full Fibre 150 | 109 | 150Mb average | £55 | Free | 24 months |
| Offer: Save £11/mth on Sky Sports + Reduced price broadband + Free setup (worth £39.95) | ||||||
|
Big Sport TV + Full Fibre 150 | 100 | 150Mb average | £57.99 for 3 mths, then £75.99 |
Free | 24 months |
| Offer: £80 Reward Card + Unlimited data boost on EE pay monthly mobile plan (Ends 29/01/2026) | ||||||
|
Big Sport TV + Full Fibre 150 | 100 | 150Mb average | £75.99 | Free | 24 months |
| Offer: £80 BT Reward Card + Free setup on BT Broadband and EE TV (Ends 29/01/2026) | ||||||
Virgin Media offers Sky Sports in HD as part of its M500 Sports HD + Netflix bundle. Customers get over 200 TV channels, the full Sky Sports pack in 1080p HD, Sky Sports+, and the Sky Sports mobile app, alongside Netflix Standard with Ads and ultrafast broadband with average download speeds of 516Mbps. Availability can be more limited than with Sky or BT, so it's worth checking coverage before committing.
Sky now offers two TV plans: Essential and Ultimate. Sky Essential TV includes 100 channels, plus Sky Atlantic, Netflix and Discovery+ Entertainment, and costs £15 per month. Sky Ultimate TV adds 35 extra Sky Entertainment channels and is priced at £22 per month.
Both Sky TV options can be paired with the same discounted Sky Sports pack for £20 per month, which includes all 9 Sky Sports channels in full HD, Sky Sports+, and the Sky Sports mobile app. Sky also includes exclusive channels such as Sky Atlantic, its Sky Originals catalogue, and the option to upgrade to Sky Sports Ultra HD, with additional discounts available when bundling broadband.
BT and EE provide access to Sky Sports through NOW Sports Memberships added to their TV and broadband bundles. NOW Sports includes Sky Sports+ by default, but BT/EE customers need to pay an additional £6 per month to watch Sky Sports in full HD, making it a higher-cost option for HD viewing.
Sky Sports with faster broadband
Sky, BT and EE all offer Sky Sports deals with faster broadband options, which we've listed below.
To get faster speeds with Virgin Media customers can opt for the Gig1 Sport HD + Netflix + O2 SIM plan which boosts broadband from M500 to Gig1 and also bundles a WiFi guarantee and 30GB O2 SIM.
| Package | TV | Broadband | Monthly price | Upfront price | Contract term | |
|---|---|---|---|---|---|---|
|
Sky Essential TV + Sky Sports + Full Fibre 500 | 109 | 500Mb average | £60 | Free | 24 months |
| Offer: Save £11/mth on Sky Sports + Reduced price broadband + Free setup (worth £39.95) | ||||||
|
Gig1 Sport HD + Netflix + O2 SIM | 209 | 1.13Gb average | £60.99 | Free | 24 months |
| Offer: No setup fee (was £35) + O2 mobile SIM with 10GB data, unlimited minutes and texts (Ends 04/02/2026) | ||||||
|
Big Sport TV + Full Fibre 500 | 100 | 500Mb average | £60.99 for 3 mths, then £78.99 |
Free | 24 months |
| Offer: £90 Reward Card + Unlimited data boost on EE pay monthly mobile plan (Ends 29/01/2026) | ||||||
|
Big Sport TV + Full Fibre 500 | 100 | 500Mb average | £78.99 | Free | 24 months |
| Offer: £90 BT Reward Card + Free setup on BT Broadband and EE TV (Ends 29/01/2026) | ||||||
Virgin Media's Gig1 Sport HD + Netflix + O2 SIM plan includes Gig1 broadband, delivering average peak-time download speeds of 1130Mbps. For most customers, this is Virgin Media's fastest widely available broadband tier and is offered across its full network.
Sky customers taking Sky Sports can opt for Full Fibre 500, which offers average download speeds of 500Mbps. This still includes a £13 per month saving on the Sky Sports pack, a reduced broadband price of £25 per month for 24 months, and a further £10 discount on Sky Ultimate TV, or customers can choose the lower-cost Sky Essential TV plan instead.
BT and EE also offer Reward Cards to customers taking their full fibre broadband, including the faster Full Fibre 500 and Full Fibre 900 plans. These can still be bundled with the Big Sport TV package, which includes both Sky Sports and TNT Sports.
Sky, BT and EE also offer gigabit broadband options alongside these Sky Sports discounts, with available speeds depending on location.
Overall, direct like-for-like comparisons are not always straightforward. However, for customers who want faster broadband alongside Sky Sports, Sky is often the lowest-cost option, while also offering a wider choice of TV content through its Essential and Ultimate TV plans.
Sky Sports offers with TV only
While the biggest savings are usually made by bundling TV with broadband, customers who only want a standalone TV package can still get Sky Sports through a TV-only deal directly from Sky.
The introduction of Sky Stream and Sky Glass means Sky TV can now be watched over an existing broadband connection, removing the need for a satellite dish and allowing customers to use a different broadband provider.
Sky has also launched a more budget-friendly Glass variant, Sky Glass Air, which is available from £6 per month over 48 months, plus the cost of a Sky TV subscription.
| Package | TV | Monthly price | Upfront price | Contract term | |
|---|---|---|---|---|---|
|
Sky Essential TV + Sky Sports | 109 | £35 | Free | 24 months |
| Offer: Save £11/mth on Sky Sports + Free setup (worth £39.95) | |||||
|
Sky Glass Air + Sky Essential TV + Sky Sports | 109 | £41 | £20 | 48 months |
|
Sky Ultimate TV + Sky Sports | 151 | £42 | Free | 24 months |
| Offer: Save £11/mth on Sky Sports + Save £10/mth on Sky Ultimate TV + Free setup (worth £39.95) | |||||
|
Sky Glass (gen 2) + Sky Ultimate TV + Sky Sports | 151 | £56 | £20 | 48 months |
| Offer: Save £10/mth on Sky Ultimate TV + Save £11/mth on Sky Sports | |||||
Sky is currently offering discounts on Sky Sports and Sky Ultimate TV, alongside free setup with Sky Stream, saving customers up to £21 per month. However, Sky's Essential TV plan remains cheaper overall and still includes a £11 per month saving on the Sky Sports pack.
Customers choosing Sky Glass (Gen 2) also benefit from £11 off Sky Sports and £10 per month off Sky Ultimate TV. This may appeal to those considering the latest Sky Glass 2nd generation set, with the option to add Sky broadband during the checkout process.
It's worth noting, however, that Sky Sports TV-only deals typically save around £20 per month compared with Sky's TV and broadband bundles, which is unlikely to cover the cost of taking broadband from a separate provider.
As a result, while Sky Sports is available with a TV-only package, the lowest overall cost is usually achieved by taking Sky Sports as part of a TV and broadband bundle, rather than paying separately for broadband.
Monthly rolling TV plans
For customers who want flexibility, such as subscribing to Sky Sports for a single season or specific events, Sky TV is available on a monthly rolling contract.
Both Sky Essential TV and Sky Ultimate TV can be taken on 30-day rolling terms, with Sky Sports added on a monthly basis.
| Package | TV | Monthly price | Upfront price | Contract term | |
|---|---|---|---|---|---|
|
Sky Essential TV + Sky Sports: 31-days | 100 | £43 | Free | 1 month |
| Offer: Free setup (worth £39.95) + Flexible 31-day contract | |||||
|
Sky Ultimate TV + Sky Sports: 31-days | 142 | £50 | £20 | 1 month |
| Offer: Save £10 on Sky Ultimate TV + Flexible 31-day contract | |||||
Pricing is typically higher when watching Sky Sports this way, but the added flexibility may reduce overall costs for customers who don't want a long-term commitment.
It's also possible to save by taking Sky TV on a 24-month contract while adding Sky Sports on a monthly rolling basis, which can be selected at checkout using the links above.
Getting the best Sky Sports deal
Price is a big factor when looking for the best Sky Sports deal, yet as we've seen, each provider offers slightly different access to Sky Sports channels, which may suit some and not others.
Therefore, making sure you get the best Sky Sports deal will come down to also considering other factors such as the channels included, whether they're in SD, HD, or even 4K Ultra HD, what the minimum contract term is and whether there is any flexibility.
Sky Sports in HD
The Sky Sports bundles covered above highlight some of the lowest-priced ways to get Sky Sports, but price alone doesn't tell the full story.
Sky and Virgin Media both include Sky Sports in 1080p HD as standard. BT, EE, NOW and TalkTalk offer Sky Sports in 720p HD by default, with the option to upgrade to 1080p HD via a Boost add-on for an extra £6 per month.
| Sky Sports Resolution | 1080p HD cost | |
|---|---|---|
| Sky TV | 1080p | Included |
| Virgin Media | 1080p | Included |
| BT TV | 720p | £6/mth extra |
| EE TV | 720p | £6/mth extra |
| TalkTalk | 720p | £6/mth extra |
| NOW TV | 720p | £6/mth extra |
With Virgin Media now including Sky Sports in full HD as standard, the Max Volt Bundle sits at the top end of its range. Alongside Sky Sports, it includes Netflix, Sky Cinema, Gig1 broadband, and an unlimited O2 SIM. The higher monthly cost largely reflects the addition of the O2 SIM and the wider Volt benefits, including WiFi Max with Virgin Media's whole-home WiFi guarantee. As a result, Max Volt is best suited to households that can make use of both ultrafast broadband and an included mobile SIM, rather than broadband-only users.
The mid-tier option is the M500 Sports HD + Netflix plan, which now includes average download speeds of 500Mbps and Sky Sports in full HD as standard. This represents the core Sky Sports bundle for most households, sitting below the Max Volt Bundle in price while still offering faster broadband and access to Netflix.
Sky Sports in Ultra HD
Virgin Media offers Sky Sports Ultra HD across its TV platforms, including Mega TV and Flex. Ultra HD support was first introduced in February 2023, bringing Virgin Media in line with Sky TV.
Sky Sports Ultra HD costs an extra £7 per month on top of an HD subscription. Mega TV customers already include HD, so only need to pay £7 for Ultra HD. Customers with Sky Sports in SD would need to pay £14 for Ultra HD, or £7 to upgrade to HD.
Sky Sports Ultra HD is also available on Virgin Flex for an additional £7 per month.
On Sky, the Ultra HD upgrade for Sky Sports costs an extra £6 per month. Depending on bundle choices, this can make Sky the slightly cheaper option for watching Sky Sports in Ultra HD and HDR.
NOW also offers an Ultra Boost option. For an extra £9 per month, NOW Sports viewers can watch four Sky Sports channels in 4K Ultra HD HDR and listen in Dolby Atmos surround sound.
While BT, EE and TalkTalk use NOW to deliver Sky Sports, their TV boxes do not support the Ultra HD option. Viewers are therefore limited to NOW Boost, which provides 1080p HD.
| Ultra HD cost | |
|---|---|
| Sky TV | £6/mth |
| Virgin Media | £7/mth (when added to HD) |
| NOW | £9/mth |
| BT/EE | Not available |
| TalkTalk | Not available |
We've more on the best TV providers for HD and UHD content here.
Sky Sports channels
While each TV provider has become increasingly similar in their Sky Sports line-ups, the core set of channels remains consistent across major UK providers. Sky, Virgin Media, BT, TalkTalk and NOW Sports Membership all offer access to the main Sky Sports channels as part of a full Sky Sports subscription.
These typically include:
| Programmes | |
|---|---|
| Sky Sports Main Event | Flagship live events from across Sky Sports, including major football matches, cricket, boxing, Formula 1 and more. When not showing live sport, it simulcasts Sky Sports News. |
| Sky Sports Premier League | Live Premier League matches selected by Sky, alongside analysis, debate shows, documentaries, and highlights programming. |
| Sky Sports Football | Football coverage beyond the Premier League, including the EFL, Carabao Cup, SPFL, European leagues, international football, and studio analysis. |
| Sky Sports Cricket | Live and recorded cricket coverage, including England home internationals, domestic competitions, selected overseas tours, and cricket documentaries. |
| Sky Sports Golf | Major golf tournaments including The Masters, The Open, the US Open, Ryder Cup and Solheim Cup, plus analysis, interviews and original features. |
| Sky Sports F1 | Complete Formula 1 coverage, including every race weekend live, practice and qualifying sessions, analysis, documentaries, and classic races. |
| Sky Sports Action | A wide range of live sport, including rugby union and league, boxing, NFL, darts, tennis, WWE, and other international sporting events. |
| Sky Sports Tennis | Dedicated tennis channel covering the ATP Tour, WTA Tour, Grand Slam tournaments including the US Open, and additional live and studio programming. |
| Sky Sports Racing | Live horse racing coverage from UK and international racecourses, plus previews, analysis and racing-related programming. |
| Sky Sports Mix | A rotating selection of live sport, highlights, documentaries and magazine-style programming from across the Sky Sports network. |
| Sky Sports News | 24-hour rolling sports news channel covering breaking stories, live updates, interviews and analysis across all major sports. |
| Sky Sports+ | Additional live streams and events available alongside the main Sky Sports channels, including extra matches and simultaneous coverage not shown on linear channels. |
Sky TV customers get access to Sky Sports Mix, Sky Sports News and Sky Sports Racing whether or not they take the full Sky Sports pack.
Virgin Media also includes Sky Sports Racing, Sky Sports News and Sky Sports Mix in its Mega TV plan, as well as with the M500 Sports HD + Netflix plan.
Virgin Media Flex customers receive Sky Sports Racing at no extra cost, while Sky Sports Mix and Sky Sports News are only included when taking the Essential Entertainment pack, which costs extra.
As a result, both Sky and Virgin Media offer some Sky Sports content without requiring customers to subscribe to the full Sky Sports package.
Because BT/EE and TalkTalk rely on NOW Sports Memberships for access to Sky Sports, customers on these platforms do not receive any Sky Sports channels at no extra cost.
Sky Sports Tennis, which launched on 11th February 2024, is now available to customers with a full Sky Sports subscription. The channel is carried on Sky, Virgin Media and NOW.
Sky Sports+
Launched in August 2024, Sky Sports+ expands Sky Sports coverage with additional live streams, allowing viewers to watch multiple matches and events simultaneously. It also introduced a new Sky Sports+ linear channel, which replaced Sky Sports Arena.
Sky Sports+ is included at no extra cost for customers with a full Sky Sports subscription, with the additional content integrated into the existing Sky Sports experience.
As Sky Sports+ relies on streaming, it is only available on internet-enabled platforms, including Sky Stream, Sky Glass, Sky Q, Virgin TV 360, Virgin Stream and NOW. It is also accessible via the Sky Sports mobile app.
This means new customers taking Sky Sports with Sky TV, Virgin Media or NOW will get access to Sky Sports+. It also marks the first time NOW Sports viewers can pause and rewind live sporting events.
BT and TalkTalk customers can also access Sky Sports+ through their NOW Sports Memberships.
Customers using older hardware, such as Sky+ HD boxes or legacy Virgin Media boxes, will be limited to the Sky Sports+ linear channel only, as these boxes do not support the additional streaming features.
Read more on Sky Sports+ here.
Sky Sports on-demand
For customers who want to watch Sky Sports on the go, it's useful to understand which providers allow access to Sky Sports content on smartphones, tablets and other devices.
Sky's Sky Go app allows Sky TV customers to watch their subscribed channels, including Sky Sports, on compatible devices when away from home. Sky Go is included at no extra cost with all Sky TV packages.
Sky Go Extra, which costs £5 per month or is included with Sky Q Experience, adds the ability to download content for offline viewing and extends app access to additional devices such as games consoles.
Virgin Media TV customers can access Sky Sports content through the Sky Sports app on supported devices, including smartphones and tablets, as long as Sky Sports is included in their subscription.
NOW customers can stream live and on-demand Sky Sports across a wide range of devices, including smartphones, tablets, laptops and games consoles. Without Boost or Ultra Boost, viewing is limited to one device at a time, although up to six devices can be registered to an account.
NOW Boost increases this to two simultaneous streams, while Ultra Boost allows up to three streams at the same time, which may suit larger households.
In practice, Sky offers the most integrated mobile experience, Virgin Media relies on the standalone Sky Sports app, and NOW provides the widest device compatibility with flexible streaming limits.
Sky Sports with TNT Sports
Some sports fans may want to combine Sky Sports and TNT Sports to avoid missing key fixtures, particularly as Premier League and European matches are spread across multiple broadcasters.
TNT Sports is the new name for BT Sport and carries over the same channels and core rights, including a set number of Premier League matches and exclusive UK coverage of the UEFA Champions League.
Sky TV customers receive a £3 per month discount on TNT Sports when taking Sky Sports alongside it. Both sports packs are available in HD as standard, although the £6 per month Ultra HD add-on is required to watch TNT Sports Ultimate.
Virgin Media customers can add TNT Sports Complete to either Mega TV or Flex, which includes TNT Sports in both HD and Ultra HD.
BT and EE customers can access TNT Sports through the Sport, Big Sport and Full Works plans. However, an additional charge applies to watch the channels in HD and Ultra HD.
Read more on the best Sky Sports and BT Sport packages.
Verdict: who offers the cheapest Sky Sports deal?
For households that also want premium TV and broadband, bundling Sky Sports remains the most cost-effective way to keep monthly costs down.
Virgin Media currently offers the cheapest overall way to watch Sky Sports, with the channels included in full HD, access to Sky Sports+, and a broad TV line-up of more than 190 channels via the TV 360 box. Virgin Media customers can also watch Sky Sports on the go using the Sky Sports mobile app, which is included at no extra cost.
Virgin Media's pricing advantage is reinforced by broadband speed. The core Sky Sports bundle now includes M500 broadband as standard, delivering average download speeds of 500Mbps. By comparison, Sky's closest-priced bundle typically includes 150Mbps broadband, despite costing around the same each month. For households that care about broadband performance as well as price, this gives Virgin Media a clear edge.
Sky, however, can still be the cheaper option for Ultra HD viewing. Sky Sports Ultra HD costs an extra £6 per month for new Sky customers, compared with £7 per month on Virgin Media. For households with a 4K TV that specifically want Sky Sports in Ultra HD, this slightly tips the balance back in Sky's favour.
For viewers who only want short-term access - such as following a single tournament or season - Sky also offers the flexibility to take Sky TV and add Sky Sports on a monthly rolling basis. While this costs more per month, it can work out cheaper overall for very short commitments.
Finally, while headline discounts on Sky Sports are worth checking, the largest savings usually come from the bundle itself, particularly where faster broadband is included. To see how these deals compare more widely, it's worth checking our guide to the best broadband offers in 2026, and comparing Sky Sports deals by postcode to confirm availability and current pricing.
Comments (1)