Lyndsey Burton

Lyndsey Burton is the Founder and Managing Director of Choose, a UK consumer advice and comparison site she launched in 2003 as a self-taught web developer.

With more than 20 years' experience editing, commissioning and publishing consumer guidance, Lyndsey oversees all editorial output on Choose. Her work focuses on broadband and mobile markets, with particular expertise in pricing fairness, digital inclusion and consumer protection in regulated markets.

Her analysis and commentary on broadband affordability, social tariffs and digital exclusion have informed public policy discussions. She has submitted written evidence directly to the Public Accounts Committee as part of its inquiry into the regulation of water, energy and broadband, and her work has been cited in evidence submitted to the House of Lords Communications and Digital Select Committee.

Lyndsey has written and contributed editorial analysis for academic, policy and industry publications, with recent work covering telecoms and pricing regulation and market reform.

Under her leadership, Choose has grown into a trusted consumer resource guided by the Choose Promise - a commitment to transparency, independence and clear explanations - alongside Choose Campaigns, which focus on highlighting market failures and improving outcomes for consumers.

Lyndsey is responsible for setting editorial standards across Choose and for ensuring that all consumer advice is accurate, current and independently researched.

She is available for expert comment and analysis on broadband and mobile markets, digital inclusion, pricing regulation and related public policy issues. She also publishes independent analysis on telecoms markets, regulation, AI and complex systems at lyndseyburton.com.

Contact: [email protected]
Linkedin: Lyndsey Burton