The Choose Promise

Choose offers a genuinely useful and transparent price comparison service with knowledgeable and unbiased content guides to help empower people to make the best choice for them.

Our editorial covers all providers throughout the wider market where we can, and we only order our comparison tables by price or by fact, and never by referral revenue.

We believe in inclusion and accessibility, and donate 5% of our profits to charity.

We aim to be climate positive by offsetting the carbon footprint of our staff through Ecologi, as well as planting additional trees in global and British projects.

We call this "fair price comparison".

Choose Promise

• We aim to provide a genuinely useful and transparent price comparison service with knowledgeable and unbiased content guides to help empower people to make the best choice for them.
• We are an independent company and have no shareholders that supply any of the products or services we compare or list.
• We order our comparison tables by price or fact and never by referral revenue.
• We keep our editorial content unbiased, and base our information on thorough research and fact.
• We donate 5% of our profits to charity.
• We have a climate positive workforce.