Cheapest way to get Netflix in the UK

Netflix is included at no extra cost with TV plans from Sky, Virgin Media, BT and EE.

Netflix Standard with Ads, the entry-level plan, starts from £5.99 per month, but is included in Sky TV bundles from £15 per month - which also include live channels and other apps.

Netflix can also be watched independently on smart TVs, streaming sticks, games consoles, and most internet-connected devices without a TV bundle.

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Quick answer

Netflix Standard with Ads is included at no extra cost with all Sky TV plans from £15 per month, making Sky the cheapest way to get Netflix included in a TV bundle.

• Cheapest with Netflix included: Sky Essential TV from £15/month
• Best value bundle: Sky Ultimate TV from £24/month - also includes Disney+, Discovery+, Hayu, and HBO Max
• Best value with broadband: Virgin Media M350 Entertainment + Netflix from £34.99/month
• Standalone price: from £5.99/month (Standard with Ads)
• Free trial: Not available

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Where is Netflix included for free?

Sky, Virgin Media, BT and EE all include Netflix Standard with Ads at no extra cost with selected TV bundles. The tier included varies by provider and plan, with upgrade options available on all platforms for ad-free viewing or Ultra HD.

TV-only plans with Netflix included

For those who already have broadband or want to add it separately:

TV and broadband bundles with Netflix included

For those looking to combine Netflix with a new broadband deal:

Sky TV customers can upgrade from the included Netflix Standard with Ads plan to advert-free Netflix Standard for £6 per month, or to Netflix Premium for £11 per month. Both upgrades are cheaper than subscribing directly to the equivalent ad-free Netflix plans.

Virgin Media includes Netflix Standard with Ads at no extra cost with many TV bundles, including Mega TV. Customers can upgrade to Netflix Standard (ad-free) for £6 per month, or to Netflix Premium for £13 per month.

Virgin Media Flex customers who subscribe to Netflix through their Virgin Media bill also receive an ongoing 10% bill credit on the Netflix subscription, reducing the effective monthly cost.

BT and EE TV include Netflix Standard with Ads at no extra cost with selected bundles, including Entertainment, Big Entertainment and Full Works plans. Customers can upgrade to Netflix Standard (ad-free) for £7 per month, or to Netflix Premium for £13 per month, with the cost added to their monthly bill.

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How much does Netflix cost?

Netflix is available to UK customers in three subscription tiers when purchased directly: Standard with Ads, Standard, and Premium.

Standard with Ads costs £5.99 per month, Standard costs £12.99 per month, and Premium costs £18.99 per month. Netflix no longer offers a free trial.

This is what each Netflix plan includes:

When Standard with Ads replaced the former Basic plan, Netflix also upgraded its entry-level resolution from SD to full 1080p HD. The Basic plan has since been withdrawn for new customers, leaving Standard and Premium as the only advert-free options.

Under Netflix's household rules, adding extra members is only available on the Standard and Premium plans. Prices for extra members increased again in 2025, although Netflix now offers a cheaper "extra member with ads" option priced at £4.99 per month.

Netflix prices have risen significantly over the years - Standard has gone from £7.99 in 2019 to £12.99 today, while Premium has increased from £9.99 to £18.99 over the same period. The Standard with Ads plan launched in October 2022 at £4.99, following further price rises it now costs £5.99 per month.

Netflix also cancels long-inactive subscriptions where an account hasn't been used for an extended period, helping prevent customers from continuing to pay for a service they're no longer using.

Sky, Virgin Media and BT / EE TV all include Netflix Standard with Ads with selected TV bundles, with the option to upgrade to advert-free plans for an additional monthly cost.

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Netflix on Sky

All Sky Essential TV and Sky Ultimate TV plans include Netflix Standard with Ads at no extra cost. Both plans are available on Sky Stream, Sky Glass Air and Sky Glass, with no satellite dish required.

Customers can upgrade to an advert-free Netflix plan during checkout or later via their Sky account.

Here are the current Sky TV plans with Netflix included:

Customers can upgrade to advert-free Netflix during checkout or via their Sky account. Netflix Standard costs £6 per month and Netflix Premium costs £11 per month - both cheaper than subscribing to the equivalent plans directly.

Netflix upgrades are on rolling 31-day terms and can be cancelled independently. Sky Stream TV plans are typically sold on a 24-month minimum contract, so the included Netflix Standard with Ads is effectively tied to that term.

Here's a quick summary of Netflix pricing on Sky:

Read more in our Sky TV review and our review of Sky Stream.

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Netflix on Virgin Media

Virgin Media includes Netflix Standard with Ads at no extra cost with all Mega TV bundles, as well as selected Flex plans.

Customers can upgrade to Netflix Standard (ad-free) for £6 per month, or Netflix Premium for £13 per month, with the cost added to their Virgin Media bill. Flex customers who subscribe to Netflix through their Virgin Media bill also receive an ongoing 10% bill credit, reducing the effective monthly cost.

Here are the latest Virgin Media bundles with Netflix included:

Upgrades to Netflix Standard cost £6 per month and Netflix Premium costs £13 per month, with both added to the Virgin Media bill.

Those who take Virgin Media Flex alongside any Virgin Media broadband deal can also add Netflix to their bill and receive an ongoing 10% bill credit, reducing the effective cost compared with subscribing directly.

All existing Virgin Media TV customers can add Netflix at standard prices through the TV 360, Stream, or older V6 boxes.

As with Sky, when Netflix is included at no extra cost, it effectively becomes tied to the minimum term of the TV contract. Customers who add Netflix separately retain the flexibility of a monthly rolling subscription, and any paid upgrades can be cancelled at any time.

Read more in our Virgin Media TV review.

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Netflix on BT & EE TV

Netflix Standard with Ads is included at no extra cost with several EE TV bundles, including Entertainment, Big Entertainment and Full Works. These packages are delivered via the EE TV Box Pro, which supports Netflix playback directly through the app.

Customers can upgrade to Netflix Standard (ad-free) for £7 per month, or Netflix Premium for £13 per month, with the cost added to their BT or EE bill. Netflix upgrades are billed monthly and can be cancelled independently of the TV contract.

EE TV customers who do not take a bundle with Netflix included can still add the service separately through the Netflix app on the EE TV Box Pro, or watch via other supported devices such as smart TVs, streaming sticks, games consoles or mobile devices.

BT was one of the first UK pay TV providers to integrate Netflix, adding support to its YouView boxes in 2014. Today, Netflix is available through BT's TV services under the EE TV brand.

The Entertainment and Big Entertainment plans include Netflix Standard with Ads at no extra cost, while the top-tier Full Works package includes Netflix Standard (advert-free) in full 1080p HD.

Customers on the Entertainment and Big Entertainment plans can upgrade to Netflix Standard (ad-free) for £7 per month, or to Netflix Premium for £13 per month.

Customers on the Full Works package can upgrade from Netflix Standard to Netflix Premium for £7 per month.

The deals are also available under the EE brand. Read more about BT & EE TV in our full review.

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Netflix supported devices

Even if you don't get Netflix through a TV provider, you can still watch it on most internet-connected TVs and streaming hardware that offer the Netflix app. Netflix is supported on a wide range of smart TVs, streaming players, consoles and other devices that connect to the internet.

Common devices that support the Netflix app include:

• Smart TVs from major manufacturers with built-in Netflix support (Samsung, LG, Sony, Panasonic, Hisense, TCL, Philips and others)
• Streaming media players such as Apple TV, Amazon Fire TV devices, Roku and Google TV/Chromecast devices with Netflix app support
• Games consoles including PlayStation 4 and 5, Xbox One and Xbox Series X/S
• Dedicated streaming boxes like NVIDIA SHIELD TV and similar Android TV/Google TV devices
• Laptops and desktop computers via web browsers (Windows, macOS, ChromeOS)
• Mobile phones and tablets (iPhone, iPad, Android devices) using the Netflix app

If your TV doesn't have a built-in Netflix app, you can still watch by connecting a compatible streaming device to your TV's HDMI port and signing in with your Netflix account.

It's also possible to watch Netflix on handheld devices and laptops using the Netflix app or a web browser, then connect to your TV via HDMI if needed.

Read more about which is the best smart TV stick to help make your TV Netflix-ready if it isn't already.

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Verdict: Best way to watch Netflix

For most households, the best way to watch Netflix is no longer by subscribing directly, but by getting it included with a TV and broadband bundle.

On raw value, Virgin Media has the edge for those who need broadband. Bundles such as M350 Entertainment + Netflix include Netflix Standard with Ads at no extra cost, with faster broadband speeds and a broad range of TV channels included.

Sky Essential TV from £15 per month is the cheapest way to get Netflix included, but comes without broadband. Sky Ultimate TV at £24 per month is harder to beat on overall streaming value - Netflix, Disney+, Discovery+, Hayu, and HBO Max are all included at no extra cost, making it the strongest all-in-one bundle currently available.

Virgin Media Flex can still make sense for existing Netflix users who want flexibility, but even with the 10% bill credit it is usually less cost-effective than taking Netflix as part of a full Virgin Media TV and broadband bundle.

This bundling strategy reflects Netflix's continued dominance in the UK streaming market. Ofcom's Media Nations 2025 report shows that around 68% of UK households subscribe to at least one streaming service, with Netflix present in close to six in ten homes - more than any other platform.

That scale remains Netflix's key advantage, offering enough range to suit families, casual viewers and box-set fans alike, while increasingly shaping how TV and broadband providers bundle and price their services.

Read more about the best streaming services and compare TV deals with Netflix here.