You can watch Netflix through TV bundles from Sky, Virgin Media, BT and EE, allowing you to stream directly via a set-top box on your TV.
It's also possible to watch Netflix on a TV using smart TVs, streaming sticks and boxes, games consoles, or by connecting a laptop or PC via HDMI.
Netflix subscriptions start from £5.99 per month, although the service is included at no extra cost with some TV and broadband bundles.
At a glance: Get Netflix through a TV provider
Netflix is available through the UK's main pay TV platforms, including Sky, Virgin Media and BT, as well as EE TV.
Sky, Virgin Media, BT and EE all offer TV and broadband bundles where Netflix is either included at no extra cost or can be added to the bill with integrated billing.
With Sky TV, Netflix Standard with Ads is included at no extra cost in selected bundles, with discounted upgrade options available for Netflix Standard or Netflix Premium.
Virgin Media Flex customers can add Netflix and receive a 10% bill credit, while Virgin Media's Mega TV bundles include Netflix as standard, with options to upgrade the Netflix tier.
BT TV and EE TV include Netflix in selected plans, most commonly the Netflix Standard with Ads tier, with customers able to upgrade their Netflix subscription directly if they want ad-free viewing or Ultra HD.
Here are the cheapest Netflix bundles currently available from Sky, Virgin Media, BT and EE:
| Package | Channels | Broadband | Monthly price | Upfront price | Contract term | |
|---|---|---|---|---|---|---|
 |
Sky Essential TV | 100 | N/a | £15 | Free | 24 months |
 Offer: Free setup (worth £39.95) | ||||||
|
Sky Essential TV + Full Fibre 150 | 100 | 150Mb average | £35 | Free | 24 months |
| Offer: Reduced price broadband + Free setup (worth £39.95) | ||||||
 |
M350 Entertainment + Netflix | 200 | 362Mb average | £34.99 | Free | 24 months |
| Offer: No setup fee (was £35) (Ends 04/02/2026) | ||||||
 |
Entertainment TV + Netflix + Full Fibre 150 | 100 | 150Mb average | £48.99 | Free | 24 months |
| Offer: £85 BT Reward Card + Free setup on BT Broadband and EE TV (Ends 19/02/2026) | ||||||
 |
Entertainment TV + Netflix + Full Fibre 150 | 100 | 150Mb average | £46.99 | Free | 24 months |
| Offer: £50 Reward Card + 6 months free Apple TV+ + Unlimited data boost on EE pay monthly mobile plan (Ends 19/02/2026) | ||||||
Prices shown above are automatically updated and subject to change.
Sky TV customers can upgrade from the included Netflix Standard with Ads plan to advert-free Netflix Standard for around £6 extra per month, or to Netflix Premium for around £11 extra per month. Both upgrades are typically cheaper than subscribing directly to the equivalent ad-free Netflix plans.
Virgin Media includes Netflix Standard with Ads at no extra cost with many TV bundles, including Mega TV. Customers can upgrade to Netflix Standard (ad-free) for around £6 per month, or to Netflix Premium for the usual Netflix upgrade price (around £13 per month).
Virgin Media Flex customers who subscribe to Netflix through their Virgin Media bill also receive an ongoing 10% bill credit on the Netflix subscription, reducing the effective monthly cost.
BT and EE TV include Netflix Standard with Ads at no extra cost with selected bundles, including Entertainment, Big Entertainment and Full Works plans. Customers can upgrade to Netflix Standard (ad-free) or Netflix Premium via their BT or EE account, with upgrade costs added to the monthly bill and typically starting from around £7 to £13 depending on the tier.
How much does Netflix cost?
Netflix is available to UK customers in three subscription tiers when purchased directly: Standard with Ads, Standard, and Premium.
Since 2019, the price of Netflix Standard has risen from £7.99 to £12.99 per month, while the Premium plan has increased from £9.99 to £18.99 over the same period. In October 2022, Netflix introduced its cheapest-ever plan - Standard with Ads - originally priced at £4.99 per month.
Following recent price rises, Standard with Ads now costs £5.99 per month. Despite this increase, it remains Netflix's lowest-cost option and is often cheaper when bundled with TV or broadband packages.
This is what each Netflix plan includes:
| Standard with Ads | Standard | Premium | |
|---|---|---|---|
| Monthly price | £5.99 | £12.99 | £18.99 |
| Resolution | 1080p HD | 1080p HD | 4K Ultra HD + HDR |
| Downloads | No | Yes | Yes |
| Ad-free | No | Yes | Yes |
| Simultaneous viewing | 2 devices | 2 devices | 4 devices |
| Extra member | Not available | £4.99-£5.99 per month (1 extra member) | £4.99-£5.99 per month (up to 2 extra members) |
When Standard with Ads replaced the former Basic plan, Netflix also upgraded its entry-level resolution from SD to full 1080p HD. The Basic plan has since been withdrawn for new customers, leaving Standard and Premium as the only advert-free options.
Under Netflix's household rules, adding extra members is only available on the Standard and Premium plans. Prices for extra members increased again in 2025, although Netflix now offers a cheaper "extra member with ads" option priced at £4.99 per month.
Netflix no longer offers free trials. However, it does cancel long-inactive subscriptions where an account hasn't been used for an extended period, helping prevent customers from continuing to pay for a service they're no longer using.
Sky, Virgin Media and BT / EE TV all include Netflix Standard with Ads with selected TV bundles, with the option to upgrade to advert-free plans for an additional monthly cost.
Netflix on Sky
Sky includes Netflix Standard with Ads at no extra cost with its Sky Essential TV and Sky Ultimate TV plans. These packages are available on both Sky Stream and Sky Glass.
Customers can upgrade to an advert-free Netflix plan during checkout or later via their Sky account.
Here are the current Netflix upgrade prices on Sky:
| Package | TV | Monthly price | Upfront price | Contract term | |
|---|---|---|---|---|---|
|
|
Sky Essential TV | 100 | £15 | Free | 24 months |
| Offer: Free setup (worth £39.95) | |||||
|
|
Sky Ultimate TV | 142 | £22 | Free | 24 months |
| Offer: Save £10/mth on Sky Ultimate TV + Free setup (worth £39.95) | |||||
Prices in the table above are automatically updated and may change. Availability and upgrade costs depend on the Sky TV package and contract selected.
Customers who want an advert-free Netflix plan can upgrade during checkout or via their Sky account. Netflix Standard costs an extra £6 per month, while Netflix Premium costs £11 per month, with both prices currently discounted from the previous £6.49 and £13.49 charges.
This setup is more flexible than Sky's older satellite-based platform. When Netflix was first added to Sky Q in 2018, customers typically had to take additional HD or Ultra HD packs before they could upgrade their Netflix plan.
While Netflix upgrades themselves are on rolling 31-day terms, Sky Stream TV plans are usually sold with a 24-month minimum contract at the headline price. Because Netflix Standard with Ads is included in the base package, access to the bundled Netflix subscription is effectively tied to the same minimum term.
Here's a quick summary of Netflix pricing on Sky Stream:
| Netflix Standard with Ads | Netflix Standard | Netflix Premium | |
|---|---|---|---|
| Sky Stream | Included at no extra cost | £6 per month (was £6.49) |
£11 per month (was £13.49) |
Read more in our Sky TV review and our review of Sky Stream.
Netflix on Virgin Media
Virgin Media includes Netflix Standard with Ads at no extra cost with many of its TV bundles, including Entertainment and Mega TV plans.
Customers who want an advert-free plan can upgrade to Netflix Standard or Netflix Premium, with upgrade costs added to their Virgin Media bill. Additionally, Virgin Media Flex customers receive a 10% bill credit on Netflix and other add-on subscriptions, reducing the effective monthly cost.
Here are the latest prices and offers for some of Virgin Media's most popular TV bundles with Netflix:
| Package | TV | Broadband | Monthly price | Upfront price | Contract term | |
|---|---|---|---|---|---|---|
|
|
M125 Fibre Broadband + Flex | 150 | 132Mb average | £29.99 | £10 | 24 months |
|
|
M350 Entertainment + Netflix | 200 | 362Mb average | £34.99 | Free | 24 months |
| Offer: No setup fee (was £35) (Ends 04/02/2026) | ||||||
|
|
M500 Entertainment + Netflix + O2 SIM | 200 | 516Mb average | £44.99 | Free | 24 months |
| Offer: No setup fee (was £35) + O2 mobile SIM with 30GB data, unlimited minutes and texts (Ends 04/02/2026) | ||||||
Prices in the table above are automatically updated and may change. Availability depends on the Virgin Media TV package and contract selected.
Customers can upgrade the included Netflix plan to Netflix Standard or Netflix Premium for an additional £6 or £13 per month respectively, with the upgrade cost added to their Virgin Media bill.
Those who take Virgin Media Flex alongside any Virgin Media broadband deal can also add Netflix to their bill and receive an ongoing 10% bill credit, reducing the effective cost of Netflix Standard compared with subscribing directly.
All existing Virgin Media TV customers can add Netflix at standard prices through the TV 360, Stream, or older V6 boxes.
As with Sky, when Netflix is included at no extra cost, it effectively becomes tied to the minimum term of the TV contract. Customers who add Netflix separately retain the flexibility of a monthly rolling subscription, and any paid upgrades can be cancelled at any time.
Read more in our Virgin Media TV review.
Netflix on BT & EE TV
BT was one of the first UK pay TV providers to integrate Netflix, initially adding support to its YouView boxes in 2014. Today, Netflix is available through BT's TV services under the EE TV brand.
Netflix Standard with Ads is included at no extra cost with several EE TV bundles, including Entertainment, Big Entertainment and Full Works. These packages are delivered via the EE TV Box Pro, which supports Netflix playback directly through the app.
Customers can upgrade from the included Netflix Standard with Ads plan to Netflix Standard (advert-free) or Netflix Premium, with the additional cost added to their BT or EE bill. Upgrade prices typically start from around £7 per month for Standard and rise to around £13 per month for Premium, depending on the plan.
As with Sky and Virgin Media, when Netflix is included at no extra cost, it is effectively tied to the minimum term of the TV contract. However, Netflix upgrades themselves are billed monthly and can be cancelled independently.
EE TV customers who do not take a bundle with Netflix included can still add the service separately through the Netflix app on the EE TV Box Pro, or watch via other supported devices such as smart TVs, streaming sticks, games consoles or mobile devices.
Read more in our BT & EE TV review.
| Package | TV | Broadband | Monthly price | Upfront price | Contract term | |
|---|---|---|---|---|---|---|
|
|
Entertainment TV + Netflix + Full Fibre 150 | 100 | 150Mb average | £48.99 | Free | 24 months |
| Offer: £85 BT Reward Card + Free setup on BT Broadband and EE TV (Ends 19/02/2026) | ||||||
|
|
Big Entertainment TV + Netflix + Full Fibre 150 | 100 | 150Mb average | £58.99 | Free | 24 months |
| Offer: £85 BT Reward Card + Free setup on BT Broadband and EE TV (Ends 19/02/2026) | ||||||
|
|
Full Works TV + Netflix + Full Fibre 150 | 100 | 150Mb average | £108.99 | Free | 24 months |
| Offer: £85 BT Reward Card + Free setup on BT Broadband and EE TV (Ends 19/02/2026) | ||||||
Prices in the table above are automatically updated and may change. Availability depends on the specific BT (EE TV) package and contract selected.
The Entertainment and Big Entertainment plans include Netflix Standard with Ads at no extra cost, while the top-tier Full Works package includes Netflix Standard (advert-free) in full 1080p HD.
Customers on the Entertainment and Big Entertainment plans can upgrade Netflix to Netflix Standard (advert-free) for £7 per month, or to Netflix Premium for £13 per month.
Customers on the Full Works package can upgrade from Netflix Standard to Netflix Premium for £7 per month.
BT TV packages typically come with a 24-month minimum contract. However, Netflix upgrades are added on 31-day rolling terms and can be cancelled independently of the TV contract.
The deals are also available under the EE brand. Read more about BT TV in our full review.
Netflix supported devices
Even if you don't get Netflix through a TV provider, you can still watch it on most internet-connected TVs and streaming hardware that offer the Netflix app. Netflix is supported on a wide range of smart TVs, streaming players, consoles and other devices that connect to the internet.
Common devices that support the Netflix app include:
- Smart TVs from major manufacturers with built-in Netflix support (Samsung, LG, Sony, Panasonic, Hisense, TCL, Philips and others)
- Streaming media players such as Apple TV, Amazon Fire TV devices, Roku and Google TV/Chromecast devices with Netflix app support
- Games consoles including PlayStation 4 and 5, Xbox One and Xbox Series X/S
- Dedicated streaming boxes like NVIDIA SHIELD TV and similar Android TV/Google TV devices
- Laptops and desktop computers via web browsers (Windows, macOS, ChromeOS)
- Mobile phones and tablets (iPhone, iPad, Android devices) using the Netflix app
If your TV doesn't have a built-in Netflix app, you can still watch by connecting a compatible streaming device to your TV's HDMI port and signing in with your Netflix account.
It's also possible to watch Netflix on handheld devices and laptops using the Netflix app or a web browser, then connect to your TV via HDMI if needed.
Read more about which is the best smart TV stick to help make your TV Netflix-ready if it isn't already.
Verdict: Best way to watch Netflix
For most households, the best way to watch Netflix is no longer by subscribing directly, but by getting it included with a TV and broadband bundle and watching through a set-top box or smart TV.
On overall value, Virgin Media currently has the edge. Bundles such as M350 Broadband with Entertainment TV include Netflix Standard with Ads at no extra cost, while also offering faster broadband speeds and a broader range of TV channels than comparable entry-level Sky plans.
By contrast, Sky includes Netflix Standard with Ads with its Essential TV packages, but those bundles typically come with slower broadband and fewer included channels at a similar monthly price point. Sky's advantage lies more in platform experience and optional upgrades than raw value.
Virgin Media Flex can still make sense for existing Netflix users who want flexibility, but even with the 10% bill credit it is usually less cost-effective than taking Netflix as part of a full Virgin Media TV and broadband bundle.
This bundling strategy reflects Netflix's continued dominance in the UK streaming market. Ofcom's Media Nations 2025 report shows that around 68% of UK households subscribe to at least one streaming service, with Netflix present in close to six in ten homes - more than any other platform.
That scale remains Netflix's key advantage, offering enough range to suit families, casual viewers and box-set fans alike, while increasingly shaping how TV and broadband providers bundle and price their services.
Read more about the best streaming services and compare TV deals with Netflix here.
Comments (1)