NOW Full Fibre 300

Full Fibre 300 is NOW Broadband's fastest plan, with average peak-time download speeds of 300Mbps, and it's available to 7 in 10 homes on Openreach's full fibre network.

It now costs £26 per month for new customers, the same price as Sky's faster 500Mbps plan.

Customers get a home phone line, the Sky Broadband Hub, and support from parent company Sky, which has an excellent track record.

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Quick Verdict

NOW Full Fibre 300 offers average download speeds of 300Mbps and uploads of 40Mbps, with a minimum guaranteed download speed of 200Mbps, which is plenty for most households. It's available to 23.5 million homes, around 7 in 10 UK premises, on Openreach's full fibre network. However, at £26 per month it's hard to recommend, as it's now essentially the same service as Sky Broadband, and Sky's own 500Mbps plan costs the same.

NOW does beat some rivals by including a home phone line, but the default router only supports WiFi 5, while Sky, Vodafone, BT and Virgin Media all now offer WiFi 6 as standard. A WiFi 6 upgrade and a WiFi Guarantee with boosters are available, but only at extra cost.

Previous perks like NOW TV discounts have also gone. Sky TV can be added easily at checkout, but at standard pricing, since bundle discounts are only available with Sky Broadband itself. The annual price rise isn't stated explicitly, but it was £3 per month in July 2026, so budget for that too.

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At a glance

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What does NOW Full Fibre 300 include?

NOW Full Fibre 300 is a full fibre plan with enough speed for a busy household to stream, game and video call at the same time. Here's what's included:

• Average download speeds of 300Mbps and uploads of 40Mbps
• Minimum guaranteed download speed of 200Mbps
• Unlimited data
• Home phone line with pay-as-you-go calls
• Sky Broadband Hub (WiFi 5)
• Sky's wall-to-wall WiFi guarantee
• Sky Broadband Shield parental controls

A £5 credit check fee is charged when you sign up, but it's refunded on your first bill, so setup is effectively free.

Unlike many newer broadband plans, NOW still includes a home phone line. Calls are pay-as-you-go, but regular landline users can add an Evening & Weekend or Anytime UK call plan.

The Sky Broadband Hub is yours for as long as you're a customer and handles 300Mbps comfortably, though it uses WiFi 5 rather than the newer WiFi 6. It's backed by Sky's wall-to-wall WiFi guarantee, which promises at least 3Mbps in every room or your money back.

Homes with weak spots or lots of devices can upgrade to the WiFi 6 Sky Max Hub with Sky WiFi Pods, which raises the guarantee to 25Mbps in every room.

Sky Broadband Shield is included free, letting you filter content by age rating and block access at set times.

NOW TV discounts are no longer included, but you can add Sky Essential TV during checkout at the standard price.

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Who is NOW Full Fibre 300 best suited for?

NOW Full Fibre 300 is the provider's fastest speed tier, and is best suited to larger households where several people are online at once, or where large downloads are a regular occurrence.

Streaming itself doesn't need much bandwidth. Netflix recommends 5Mbps for Full HD and 15Mbps for 4K Ultra HD, while a 1080p video call on Microsoft Teams uses less than 2Mbps. Where 300Mbps makes a difference is when all of this happens at the same time, with enough headroom left over for game downloads and updates, which can run to tens of gigabytes.

That makes NOW Full Fibre 300 suitable for:

• Households of four or more people regularly online at the same time
• Streaming in 4K Ultra HD on several screens at once
• Online gaming and downloading large game files and updates
• Two or three people working from home, including HD video calls
• Uploading large files and backing up photos and videos to the cloud, helped by 40Mbps upload speeds

Smaller households will be well served by NOW's Full Fibre 100 plan, which costs £23 per month, £3 less than Full Fibre 300. Even with three people streaming in 4K at once, 100Mbps leaves plenty of spare capacity, so the extra speed is mostly worth paying for when the household is bigger or downloads a lot.

The bigger issue for NOW Full Fibre 300 is Sky's Full Fibre 500. It costs the same £26 per month, is delivered by the same company over the same network, and offers an extra 200Mbps of download speed.

Overall, NOW Full Fibre 300 gives busy households plenty of speed, but anyone who needs a faster connection should look at Sky first, where the same money gets you more.

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How much does NOW Full Fibre 300 cost?

NOW Full Fibre 300 costs £26 per month for new customers, which includes average download speeds of 300Mbps, upload speeds of 40Mbps and unlimited data.

A £5 credit check fee is charged at sign-up but refunded on your first bill. The table below breaks down the full costs, including optional extras.

NOW Full Fibre 300 is £3 per month more than the next plan down, Full Fibre 100, which is a small premium for three times the download speed.

Customers can upgrade the router to the WiFi 6 Sky Max Hub, with Sky WiFi Pods to boost coverage, by adding Sky WiFi Max for an extra £6 per month.

NOW Broadband says prices may rise during the minimum term, but doesn't say by how much. Customers are given 30 days' notice of any increase and the option to leave their contract. In both July 2025 and July 2026, NOW Broadband prices went up by £3 per month, so customers should expect similar rises in future.

NOW Full Fibre 300 + calls

A home phone line comes as standard, though calls aren't included, and pay-as-you-go rates are steep. Calls to UK landlines and mobiles cost 27p per minute, plus a 25p connection fee each time, so even a ten-minute chat with a relative comes to almost £3.

For anyone who uses the landline more than occasionally, a call plan quickly pays for itself:

Evenings & Weekends is the obvious choice for most, covering the times people usually call friends and family. Talk Anytime makes more sense if you work from home and rely on the landline during the day.

There are a couple of catches. Inclusive calls are capped at one hour, so longer conversations need to be ended and redialled to avoid charges. Call plans also come with their own 24-month minimum term, so once added, you're committed for two years.

NOW Full Fibre 300 + Sky TV

NOW Broadband customers can sign up to Sky TV in the checkout, with prices for Sky Essential TV currently reduced by £3 per month to just £15 per month.

Sky Essential TV includes Sky Atlantic and over 100 live TV channels, as well as Netflix and Discovery+ Entertainment.

If you're planning to add TV, it's worth looking at Sky Full Fibre 500 or even Full Fibre Gigafast with Sky TV - as the price is currently the same for both, listed above. Bundle discounts are only available with Sky's own broadband, so you'll get a faster connection and a cheaper TV package for your money.

See the latest prices on Sky TV and broadband bundles here.

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NOW Full Fibre 300 vs Sky Full Fibre 500

Full Fibre 300 is as fast as NOW Broadband goes, so anyone wanting more speed has to look to parent company Sky. The obvious alternative is Sky Full Fibre 500, and the comparison doesn't go NOW's way. Both cost £26 per month, but Sky gives you an extra 200Mbps for the same money:

Sky also includes a better router. Full Fibre 500 comes with the WiFi 6 Sky Max Hub as standard, while NOW customers get the older WiFi 5 Sky Broadband Hub. Adding Sky WiFi Max costs £6 per month on either plan, but on NOW, part of that money goes towards getting the Max Hub that Sky customers already have.

Beyond that, there's little to separate them. Both run over the same network, come with a home phone line and the same optional call plans, and are supported by the same Sky customer service team.

Should you upgrade?

For most people, yes. At the same price, Sky Full Fibre 500 is faster and comes with a newer router, so there's little reason to choose NOW Full Fibre 300 instead.

Read our Sky Full Fibre 500 review for more details.

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How does NOW Full Fibre 300 compare?

On monthly price alone, NOW Full Fibre 300 sits right in the middle of the pack. But what you get for £26 varies a lot between providers, and so does how much you'll actually pay over a two-year contract.

Sky Full Fibre 500 is the toughest comparison for NOW. It costs the same £26 per month, has the same £5 refundable setup fee and the same home phone line with pay-as-you-go calls, but delivers 500Mbps instead of 300Mbps. Sky also includes the WiFi 6 Sky Max Hub as standard, while NOW customers get the older WiFi 5 Sky Broadband Hub.

Plusnet's 300Mb plan is £1 cheaper per month and comes with a £145 Reward Card, though there's a £9.99 upfront fee. It's broadband only, so there's no home phone line. Like NOW, you get a WiFi 5 router, the Plusnet Hub Two, plus SafeGuard parental controls.

BT Full Fibre 300 costs just a penny less than NOW per month, has no setup fee, and comes with a £145 BT Reward Card plus up to £200 credit towards leaving your current provider. It also includes the WiFi 6 Smart Hub 3. A home phone line isn't included as standard, though, and adding one costs £5 per month.

Price rises work differently too. Plusnet and BT both set out fixed rises in advance, going up by £4 per month in March 2027 and again in March 2028. NOW doesn't specify its rises, but if it follows the £3 increases of 2025 and 2026, it'll go up by a smaller amount each year.

Even with bigger price rises, the reward cards put Plusnet and BT ahead over a full contract. Taking the £145 cards into account, both work out roughly £100 cheaper than NOW across 24 months, assuming NOW raises prices by £3 each July. That gap disappears with BT if you need a home phone line, though.

Overall, NOW Full Fibre 300 isn't poor value, but it's hard to recommend over its rivals. Sky gives you more speed and a better router for the same price, while Plusnet and BT cost less over the contract once their reward cards are included.

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How fast is NOW Full Fibre 300 broadband?

NOW Full Fibre 300 delivers average download speeds of 300Mbps and average upload speeds of 40Mbps at peak times. That's three times the download speed of NOW Full Fibre 100, and more than double the upload speed, which makes a noticeable difference when backing up photos or sending large files.

Because it's a full fibre connection, fibre optic cable runs all the way into your home. That matters for reliability. Older part-fibre broadband uses copper phone cable for the final stretch from the street cabinet, so speeds drop the further you live from the cabinet. Full fibre doesn't have that problem, so customers at the end of a long road should get the same speeds as those next to the cabinet.

The advertised speed is also based on real-world performance. Under advertising rules, the average speed a provider advertises has to be achieved by at least half of its customers between 8pm and 10pm, when demand is highest. In practice, full fibre plans tend to hit their advertised speeds consistently, as there's plenty of capacity on the network.

Keep in mind that these are speeds to the router. How fast your connection feels on WiFi depends on the router and the layout of your home, which we cover in the router section below.

Minimum guaranteed download speed

NOW Broadband has signed up to Ofcom's voluntary code of practice on broadband speeds. Before you sign up, you're given a personalised speed estimate for your address, along with a minimum guaranteed download speed.

If your speed drops below that minimum, NOW has 30 days to fix the problem. If it can't, you can leave your contract without paying an exit fee, which gives some protection if the service doesn't live up to its promises.

We checked an address with Openreach full fibre and were given the following estimates for NOW Full Fibre 300:

The estimate sits right around the advertised speed, which is typical of full fibre. The 200Mb guarantee is two-thirds of the headline speed, so you have some protection if speeds drop. Estimates can vary between addresses, so check yours before signing up.

You can read more about minimum guaranteed download speeds in our guide.

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Router

NOW Full Fibre 300 comes with the Sky Broadband Hub (model SR203), which launched in 2019 and was positioned as Sky's answer to BT's Smart Hub 2 and TalkTalk's WiFi Hub. It's a low, black router that's far more capable than the basic hubs budget providers used to send out, but it's now the oldest router you'll get with a 300Mb plan from a major provider.

Sky Broadband Hub. Credit: Choose.co.uk

On paper, the hardware is solid. It has eight internal antennae and 4x4 MU-MIMO on both the 2.4GHz and 5GHz bands, so it can send data to several devices at once. There are also four Gigabit Ethernet ports for wired connections, which are worth using for games consoles, desktop PCs and TV streaming boxes that sit near the router.

The limitation is WiFi 5. Close to the router, on the 5GHz band, a modern phone or laptop should get close to the full 300Mbps. But speeds fall away quickly through walls and floors, and the 2.4GHz band, which older smart home gadgets and some TVs rely on, will typically top out well below 300Mbps. In a busy home with dozens of connected devices, WiFi 5 also handles congestion less efficiently than WiFi 6, so performance can drop when everyone is online at once.

The Sky Max Hub keeps the same antenna layout but moves to WiFi 6. That brings OFDMA, which lets the router serve multiple devices in a single transmission instead of making them take turns, as well as better range and more efficient connections on the 2.4GHz band. It also supports WPA3, the latest WiFi security standard, which makes passwords much harder to crack than WPA2.

NOW customers can get the Max Hub by adding Sky WiFi Max for £6 per month. Sky runs a check to find weak spots around your home and sends up to three Sky WiFi Pods if needed, which create a mesh network with the router. The add-on also upgrades Sky's wall-to-wall WiFi guarantee from 3Mbps to at least 25Mbps in every room.

Sky WiFi Max Pod at home. Credit: Choose.co.uk

Whether that's worth paying for depends on your home. In a flat or small house, with most devices close to the router, the standard Sky Broadband Hub does the job. In larger homes, or ones with thick walls, extensions or a home office at the far end of the house, the Pods are what will actually get 300Mbps speeds to every room. The WiFi 6 router also makes more sense if most of your phones, laptops and TVs already support it.

One exception is Sky Q. The Sky Max Hub isn't compatible with Sky Q boxes, so Sky Q customers have to stay with the Sky Broadband Hub. Sky Stream works with either router.

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Verdict: Is NOW Full Fibre 300 any good?

NOW Full Fibre 300 is a good broadband service let down by its own parent company. The 300Mbps connection is fast enough for busy households to stream, game and work from home at the same time without issues, and with NOW now running on Sky's network, hardware and customer service, the experience is essentially identical to Sky's own broadband.

The problem is that it costs the same as Sky, too. At £26 per month, NOW Full Fibre 300 matches Sky Full Fibre 500, which is 200Mbps faster and includes the WiFi 6 Sky Max Hub instead of the older WiFi 5 Sky Broadband Hub. Adding Sky WiFi Max costs £6 per month on both, so even with the upgrade, NOW doesn't catch up.

The perks that once made NOW a sensible alternative to Sky have also gone. NOW TV discounts are no longer offered, and if you want Sky TV, the bundle discounts are only available with Sky Broadband.

Rivals make the case for NOW harder still. Plusnet and BT both offer 300Mb plans that work out cheaper over a 24-month contract once their reward cards are included, and BT gives you a WiFi 6 router as standard.

NOW's included home phone line is its clearest advantage, and households that still rely on a landline will appreciate not paying extra for one. But Sky Full Fibre 500 includes one too, so for most people, the better choice is to go straight to Sky and get more speed for the same money.