NOW Full Fibre 75

NOW Full Fibre 75 is NOW Broadband's entry-level full fibre plan, offering average download speeds of 75Mbps at peak times.

As it's powered by Sky, you still get a home phone line, the Sky Broadband Hub, Sky's parental controls and Sky's customer support, despite the lower speed.

Check prices before choosing it, though, as the faster NOW Full Fibre 100 is currently cheaper.

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Quick verdict

NOW Full Fibre 75 offers average download speeds of 75Mbps and uploads of 16Mbps over a full fibre connection, with a minimum guaranteed download speed of 50Mbps. It's available to around 7 in 10 UK homes on Openreach's network, and is enough for one or two people to stream in 4K, browse and video call without issues. You still get a home phone line, the Sky Broadband Hub and Sky Broadband Shield parental controls included.

The problem is that it currently costs more than NOW Full Fibre 100, which is faster on both downloads and uploads, and comes with a much stronger 90Mbps minimum guarantee. As long as that's the case, there's no reason to choose Full Fibre 75 over it.

Sky also undercuts it. Sky Full Fibre 150 costs the same as NOW Full Fibre 100, which is still less than Full Fibre 75, and doubles the download speed while adding a WiFi 6 router. Unless NOW cuts the price of Full Fibre 75 below its other plans, it's the weakest option in the range.

At a glance

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What does NOW Full Fibre 75 include?

NOW doesn't strip anything out of its slowest plan. Full Fibre 75 comes with exactly the same package as Full Fibre 100 and Full Fibre 300, with speed being the only difference:

• Broadband: 75Mbps average download, 16Mbps average upload, unlimited data
• Speed guarantee: minimum of 50Mbps download, or you can leave penalty-free
• Home phone: included, with pay-as-you-go calls or optional call plans from £9 per month
• Router: Sky Broadband Hub (WiFi 5), yours for as long as you're a customer
• WiFi guarantee: at least 3Mbps in every room, or 10Mbps with the £6 per month Sky WiFi Max upgrade
• Parental controls: Sky Broadband Shield, free
• TV: Sky Essential TV available at checkout, at standard price
• Setup: £5 credit check fee, refunded on your first bill

On a cheaper plan, getting the same extras as the more expensive tiers would usually be a selling point. Here, it works against Full Fibre 75. Because Full Fibre 100 currently costs less and includes exactly the same router, phone line and features, choosing Full Fibre 75 means paying more for less speed and nothing else in return.

The speed guarantee is also weaker than on NOW's other plans. 50Mbps is two-thirds of the advertised speed, so your connection could drop by a third before you'd have grounds to leave. Full Fibre 100 guarantees 90% of its headline speed.

The included router is more than capable at this speed, so most homes won't need Sky WiFi Max to get 75Mbps over WiFi. The upgrade is only worth considering for coverage in larger homes, and at £6 per month, it adds a lot to the cost of a basic plan.

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Who is NOW Full Fibre 75 best suited for?

NOW Full Fibre 75 is aimed at people who want a simple, low-cost full fibre connection, such as those living alone, couples, or anyone switching from older copper or part-fibre broadband for the first time. It's available wherever Openreach has rolled out full fibre, which now covers more than 23 million homes, or around 7 in 10 UK premises.

With average downloads of 75Mbps and uploads of 16Mbps, it's suitable for:

• Streaming TV and films in HD or 4K Ultra HD
• Online gaming, though large game downloads will take a while
• HD video calls
• One or two people working from home or online at the same time

75Mbps is well above what most individual activities need, as even 4K streaming only uses around 15Mbps. The limits show up when several people are online at once, or when someone starts a big download during busy times, so this plan works best in smaller households.

Larger homes can add Sky WiFi Max, which swaps in the WiFi 6 Sky Max Hub and adds up to three Sky WiFi Pods to extend coverage. But that only helps WiFi reach more rooms. It doesn't increase the bandwidth everyone has to share, so busier households are better off with a faster plan.

That's where Full Fibre 75 runs into trouble. NOW Full Fibre 100 currently costs less, while offering faster downloads, faster uploads and a stronger speed guarantee, with everything else the same. Even if your household only needs 75Mbps, there's no reason to pay more for it. And if you need more capacity, NOW Full Fibre 300 is only a few pounds more again.

Full Fibre 75 only makes sense if NOW's pricing changes and it becomes the cheapest plan again. Until then, anyone it would suit is better served by Full Fibre 100, or by Sky Full Fibre 150, which costs the same as NOW Full Fibre 100 and is twice as fast as Full Fibre 75.

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How much does NOW Full Fibre 75 cost?

NOW Full Fibre 75 costs £24 per month on a 24-month contract. That gets you 75Mbps downloads, 16Mbps uploads and unlimited data, along with a home phone line, the Sky Broadband Hub and Sky's wall-to-wall WiFi guarantee.

Unusually for an entry-level plan, it isn't NOW's cheapest option at the moment. Here's how the price breaks down:

At £1 per month more than the faster NOW Full Fibre 100, it's hard to justify on price. Over a two-year contract, choosing Full Fibre 75 costs you £24 more for 25Mbps less download speed.

The only upfront cost is a £5 credit check fee, which is taken off your first bill.

NOW's terms say prices may rise during the minimum term, without saying by how much. Its last two increases, in July 2025 and July 2026, were both £3 per month, so it's sensible to budget for a similar rise each year.

Optional extras can quickly push the cost up. Call plans cost £9 per month for evenings and weekends, or £18 for anytime calls. Sky WiFi Max adds £6 per month, taking the plan to £30. For that, you get the WiFi 6 Sky Max Hub, up to three Sky WiFi Pods, a 10Mbps per-room WiFi guarantee and extra parental controls in the My Sky app. At that point, you're paying more than NOW Full Fibre 300, and far more than Sky Full Fibre 150, which includes the Sky Max Hub as standard.

NOW Full Fibre 75 + calls

Full Fibre 75 includes a digital home phone line, with calls charged as you go at 27p per minute to UK landlines and mobiles, plus a 25p connection charge per call. If you call regularly, one of two call plans can bring that cost down:

Whether a plan is worth it comes down to how much you call. Three ten-minute calls a month on pay-as-you-go cost roughly the same as Talk Evenings & Weekends, so if you make more than that, the plan pays for itself. Talk Anytime only makes sense if you're making six or more calls of that length a month, including during the working day.

Inclusive calls are limited to one hour, so for longer calls you'll need to hang up and redial before you start being charged. Call plans also have a 24-month minimum term of their own, so you won't be able to cancel early if you find you don't use them.

As the line is digital, it runs through your broadband router rather than the old copper phone network. This means it won't work during a power cut, unless you have a battery backup.

NOW Full Fibre 75 + Sky TV

You can add Sky Essential TV when ordering NOW Full Fibre 75, but you won't save anything by doing so. It costs £15 per month, the same price as taking it on its own.

For that, you get the Sky Stream box, which streams TV over your broadband with no satellite dish needed. Sky Essential TV includes Sky Atlantic, home of HBO dramas and Sky originals, along with Netflix Standard with Ads, discovery+ Entertainment and the main free-to-air channels, all in one place with Sky's search and recommendations.

The better deal is with Sky directly. Sky Broadband with Sky Essential TV currently costs £35 per month across its full fibre range, from Full Fibre 150 right up to Gigafast. Take off the £15 for TV, and you're paying just £20 per month for broadband, even at gigabit speeds.

NOW Full Fibre 75 with Sky Essential TV comes to £39 per month. That's £4 more than Sky, for a connection that's at least twice as slow, and up to twelve times slower than Gigafast. Sky's plans also include the WiFi 6 Sky Max Hub, which helps when streaming across several TVs.

If you want Sky TV, there's no reason to get it through NOW. See the latest Sky broadband and TV bundle prices.

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NOW Full Fibre 75 vs Full Fibre 100

NOW Full Fibre 100 is the next plan up, offering 25Mbps faster downloads and slightly quicker uploads. Promotional pricing means the gap between the two changes from time to time, but at the moment, Full Fibre 100 is actually £1 per month cheaper:

Apart from speed, the two plans are identical. Both include the same Sky Broadband Hub, home phone line and call plan options, with the same £5 refundable setup fee, 24-month minimum term and approach to price rises. The biggest difference besides the headline speed is the minimum guarantee, which is 90Mbps on Full Fibre 100 compared to 50Mbps on Full Fibre 75.

Out of contract, Full Fibre 100 costs £47 per month, £1 more than Full Fibre 75 at £46. Few customers should end up paying either, though, as NOW sends a reminder before your contract ends, giving you the chance to recontract at a lower price or switch provider.

Should you upgrade?

At current prices, there's nothing to weigh up. Full Fibre 100 is faster, has a stronger speed guarantee and costs less, so it's the better choice even for households that would be happy with 75Mbps.

If promotions change and Full Fibre 75 becomes the cheaper option again, the decision depends on your household. For one or two people, 75Mbps is enough for streaming, browsing and video calls, so saving money makes sense. If a third person is regularly online, or you download large files, the extra 25Mbps is worth paying a little more for.

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How does NOW Full Fibre 75 compare?

NOW Full Fibre 75 used to be one of the cheapest full fibre plans from a major provider, but that's no longer the case. At £24 per month, it now costs the same as or more than rival plans, some of which are considerably faster:

Sky Full Fibre 150 shows the problem most clearly. It's £1 per month cheaper, has the same £5 refundable setup fee, and doubles the download speed to 150Mbps, with faster 27Mbps uploads. It's provided by the same company over the same network, includes a home phone line, and comes with the WiFi 6 Sky Max Hub rather than the WiFi 5 Sky Broadband Hub. There's no area where NOW Full Fibre 75 comes out ahead.

Plusnet's 74Mb plan has the lowest monthly price at £20.99, and slightly faster 20Mbps uploads. But there's a £9.99 setup fee, no home phone line and no Reward Card on this plan, and fixed rises of £4 per month in March 2027 and March 2028 eat into the saving. By the end of the contract, it costs more per month than NOW is likely to.

Vodafone Full Fibre 74 matches NOW's £24 monthly price and speed, but with no setup fee and £75 of bill credit, plus £2 per month off for Vodafone mobile customers. It also includes a WiFi 6 router and a home phone line, making it the better-equipped plan of the two. Its price rises are fixed at £3.50 each April.

Over a full 24-month contract, the differences add up. Assuming NOW continues with £3 rises each July, NOW Full Fibre 75 comes to around £630 in total. That makes it the most expensive option here, behind Plusnet at around £618, Sky Full Fibre 150 at around £606 and Vodafone at around £585, after its bill credit.

NOW Full Fibre 75 still gives you Sky's network, router and customer support, but so does Sky Full Fibre 150, for less money and at twice the speed. If you want the lowest total cost with better equipment, Vodafone is the strongest choice at this speed.

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How fast is NOW Full Fibre 75?

NOW Full Fibre 75 averages 75Mbps downloads and 16Mbps uploads at peak times, over Openreach's full fibre network. With fibre running all the way into your home, how far you live from the street cabinet or exchange makes no difference to your speed, so you should see similar performance whether you're in a city centre or at the end of a long road.

These average speeds have to be achieved by at least half of customers between 8pm and 10pm, when networks are under the most strain. That makes them a realistic guide to what you'll get in the evening, not a best-case figure.

In practice, 75Mbps covers one or two people comfortably. A 4K stream uses around 15Mbps, so there's room for a film, a video call and some browsing at the same time. Large downloads are where you'll notice the limit. A 50GB game takes around an hour and a half, and slows everything else down while it runs.

Full Fibre 100 adds 25Mbps of download speed and a small boost to uploads, from 16Mbps to 18Mbps. Neither difference will be dramatic day to day, but with Full Fibre 100 currently the cheaper plan, there's no reason to give up the extra speed.

Minimum download speeds

NOW Broadband and Sky both follow Ofcom's code of practice on broadband speeds, so you'll be given a speed estimate and a minimum guaranteed download speed for your address before you sign up. We checked an address with Openreach full fibre:

The estimates are encouraging. Downloads matched the advertised speed, and estimated uploads were the same as Full Fibre 100's, beating the 16Mbps average. The guarantee is less generous, though. At 50Mbps, it's two-thirds of the advertised speed, so your connection could slow considerably before you'd have the right to leave. Full Fibre 100's 90Mbps guarantee gives far stronger protection.

If your speed does fall below the minimum and isn't fixed within 30 days, you can leave your contract without paying an exit fee. Sky goes further than the industry standard, refunding a month's broadband subscription and letting you switch to a different plan at no extra cost. If the problem starts within 30 days of your line being activated, Sky will also refund any upfront fees, though NOW's £5 setup fee is refunded on your first bill anyway.

New connections can take up to 14 days to settle, so wait until then before judging your speed. You can test it in the My Sky app, ideally with a device connected to the router by Ethernet cable for the most accurate result.

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Router

NOW Full Fibre 75 comes with the Sky Broadband Hub, a dual-band WiFi 5 router that Sky launched in 2019. It's broadly on par with the standard routers from BT, Plusnet and TalkTalk, and on a 75Mbps plan, it has far more capacity than you'll ever need.

Sky Broadband Hub. Credit: Choose.co.uk

To put that in context, the Sky Broadband Hub can deliver several hundred megabits per second over WiFi on its 5GHz band, so a 75Mbps connection uses only a fraction of what it can handle. Even the slower 2.4GHz band, which many smart speakers, plugs and older TVs rely on, can usually deliver the full 75Mbps in the same room as the router. In practice, the router won't hold your connection back, and most devices around the home should get the speed you're paying for.

On paper, the Sky Max Hub is the better router. WiFi 6 copes better when lots of devices are connected, and WPA3 security makes your network harder to break into. But at 75Mbps, neither upgrade changes the speed you'll actually see, because the bottleneck is the broadband connection, not the router. Both routers share the same eight internal antennae and four Gigabit Ethernet ports, so range from the router itself is similar too.

Sky Max Hub. Credit: Choose.co.uk

The only real reason to upgrade is coverage. If WiFi drops out in a back bedroom, loft conversion or garden office, the Sky WiFi Pods that come with Sky WiFi Max are what fix it. They can't be added to the Sky Broadband Hub on their own, though. They're only available as part of Sky WiFi Max, which includes the router upgrade.

That makes the upgrade expensive for what it does on this plan. At £6 per month, Sky WiFi Max adds a quarter to the cost of Full Fibre 75, taking it to £30. Sky Full Fibre 150 costs £23 and includes the Sky Max Hub as standard, so if a better router matters to you, switching to Sky is much cheaper than upgrading NOW.

Before paying for boosters, it's worth working out what the problem actually is. If WiFi is weak or drops out in certain rooms, faster broadband won't help, as the signal still won't reach them. That's the job Sky WiFi Max is for. But if your connection slows down when several people are online at once, or during big downloads, the issue is bandwidth, and boosters won't fix it. In that case, moving to a faster plan is the better use of your money. NOW Full Fibre 100 is currently cheaper than Full Fibre 75, and NOW Full Fibre 300 costs £26, still £4 less than Full Fibre 75 with Sky WiFi Max added.

Sky Q customers should also keep the Sky Broadband Hub, as the Sky Max Hub doesn't work with Sky Q boxes. Sky Stream works with both.

WiFi guarantee

Because NOW is now powered by Sky, Full Fibre 75 comes with Sky's whole-home WiFi guarantee at no extra cost. Using the included Sky Broadband Hub, Sky promises at least 3Mbps over WiFi in every room, and if you don't get it, you can claim a month's subscription back.

3Mbps is a low bar. It's enough for browsing, email and music streaming, but not for HD video, which needs around 5Mbps. So while the guarantee protects you against complete dead zones, it doesn't promise you'll be able to stream comfortably in every room.

Adding Sky WiFi Max raises the guarantee to 10Mbps per room. That's enough for HD streaming anywhere in the home, and comes with the Sky Max Hub, up to three Sky WiFi Pods, and extra security and parental controls in the My Sky app.

For most households on Full Fibre 75, the standard Sky Broadband Hub and its 3Mbps guarantee will be enough. Sky WiFi Max is only worth adding if you already know your home has WiFi blackspots.

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Verdict: Is NOW Full Fibre 75 any good?

NOW Full Fibre 75 is a perfectly decent connection on its own terms. 75Mbps is enough for one or two people to stream, browse and video call, the Sky Broadband Hub has more capacity than this speed will ever need, and you get Sky's customer support, parental controls and WiFi guarantee, plus a home phone line, without paying extra.

The trouble is that NOW's own pricing has left it behind. At £24 per month, it currently costs £1 more than NOW Full Fibre 100, which is faster, has quicker uploads and a much stronger minimum speed guarantee. NOW's promotions shift regularly, so Full Fibre 75 may become the cheaper plan again, and if it does, it's a sensible choice for smaller households. For now, Full Fibre 100 is the obvious pick.

Sky is the better option again. Sky Full Fibre 150 costs £23 per month, doubles the download speed and includes the WiFi 6 Sky Max Hub. For anyone who wants TV, the gap gets even wider. NOW Full Fibre 75 with Sky Essential TV costs £39 per month, while Sky's broadband and TV bundles cost £35, with speeds up to gigabit.

Overall, NOW Full Fibre 75 isn't a bad plan, but it's no longer a good deal. Unless its price drops below the rest of NOW's range, and below Sky's, there's a faster plan available for less money.