Best broadband offers for January 2024

Last updated: 2 January 2024   By Samantha Smith

This month there are a range of special promotional offers available on broadband deals for new and switching customers.

Sky, Virgin Media, BT, TalkTalk, and many other broadband providers, all frequently offer promotional deals to new and switching customers.

In this guide we'll look at the latest deals available for January 2024, and highlight those with the highest value promotions.

There is just one simple rule when it comes to broadband offers and that is making sure not to sign up for something you don't need just to access a promotion.

broadband special offer

Best broadband offers for January 2024

Each month broadband and TV providers offer new and switching customers incentives to move to their deals, and January 2024 is no different.

Here's a run down of the main offers available this month.

Virgin Media: £55 to £70 bill credit

Virgin Media are offering customers who sign up via Choose a bill credit on their broadband only deals from M125 to M500.

M125 comes with £55 bill credit, while M250 comes with £60, M350 with £65, and the faster M500 plan comes with a £70 bill credit offer.

These deals are available by signing up via the links below by 1st February 2024:

Package Broadband Monthly price Upfront price Contract term
M125 Fibre Broadband 132Mb average £26 Free 18 months
offer Offer: Reduced price: £26 per month + No setup fee (was £35) (Ends 30/04/2024)
M350 Fibre Broadband 362Mb average £35 Free 18 months
offer Offer: Reduced price: £35 per month + No setup fee (was £35) (Ends 30/04/2024)
M500 Fibre Broadband 516Mb average £35 Free 18 months
offer Offer: 500Mb broadband for the price of 350Mb + No setup fee (was £35) (Ends 30/04/2024)

We've more on the details on these packages in our Virgin Media broadband review.

BT Broadband: £50 BT Reward card

BT are offering new customers who sign up to one of their fibre broadband deals a £50 BT Reward card.

BT Reward cards are prepaid MasterCards with £50 loaded, and can be spent anywhere MasterCard is accepted.

This deals is available on BT Fibre 1 broadband with average download speeds of 50Mbps and up, for customers who join by 4th January 2024 via the links below:

Package Broadband Monthly price Upfront price Contract term
Fibre 1 50Mb average £29.99 Free 24 months
offer Offer: £50 BT Virtual Reward Card + Save £5/mth and free setup (was £31.99) (Ends 25/04/2024)
Full Fibre 100 150Mb average £29.99 Free 24 months
offer Offer: £50 BT Virtual Reward Card + Save £9/mth and free setup (was £31.99) (Ends 25/04/2024)

Read more about BT broadband in our full review.

Plusnet: Save over £4 a month

New customers taking a fibre broadband plan from Plusnet can save over £4 per month, with their fibre to the cabinet deal reduced to just £25.99 per month, making it one of the cheapest nationwide broadband deals available.

Customers living in full fibre enabled areas can also benefit from reduced pricing, with their Full Fibre 74 plan starting at just £26.99 per month.

Package Broadband Monthly price Upfront price Contract term
Fibre 66Mb average £25.99 Free 24 months
offer Offer: Save over £4/mth + No setup fee + Exclusive offers and discounts for Plusnet customers (Ends 17/04/2024)
Full Fibre 74 74Mb average £27.99 Free 24 months
offer Offer: Save over £6/mth + No setup fee + Exclusive offers and discounts for Plusnet customers

Customers signing up to Plusnet broadband also currently benefit from no setup fees, as well as exclusive offers and discounts available to members.

Read more in our full review of Plusnet broadband.

Best offers on TV

Sky TV: Save £7/mth on Sky Entertainment & Netflix

Sky are offering their new Stream TV service with Sky Entertainment and Netflix for just £19 per month for 18 months, their lowest ever price.

This deal is available through the below links for new customers:

Package Channels Monthly price Upfront price Contract term
Sky Entertainment + Netflix 150 £23 Free 18 months
offer Offer: Save £5/mth + Free setup (Ends 25/04/2024)

New Sky TV customers also currently benefit from free setup, and discounted prices are available for those adding premium channel packs, including money off Sky Sports, Sky Cinema, TNT Sports and Sky Kids.

Read our review of Sky Stream TV here.

Virgin Media: Money off pre-made bundles

Virgin Media are offering customers signing up to one of their pre-made bundles money off for the first 18 months, with many deals saving up to £270 over the length of the contract.

The main savings are available on the Bigger Combo Bundle, Bigger Combo Bundle + Sports HD, Bigger Combo Bundle + Movies:

Package TV Broadband Monthly price Upfront price Contract term
Bigger Combo bundle 190 264Mb average £40 Free 18 months
offer Offer: No setup fee (was £35) (Ends 30/04/2024)
Bigger Combo bundle + Sports HD 195 264Mb average £65 Free 18 months
offer Offer: No setup fee (was £35)
Bigger Combo bundle + Movies 200 264Mb average £61 Free 18 months
offer Offer: No setup fee (was £35) (Ends 30/04/2024)

Customers who want the most TV content, with Sports and Movies combined, can also save themselves £15 a month off the usual price of the Mega Volt Bundle, priced at just £70 per month on special offer:

Package TV Broadband Monthly price Upfront price Contract term
Mega Volt bundle 230 1.13Gb average £85 Free 18 months
offer Offer: No setup fee (was £35) + O2 mobile SIM with Unlimited data, minutes and texts

We've more on the details of these offers in our guide to Virgin Media TV packages.

What makes a good broadband offer?

Special offers on broadband for new and switching customers are common, and feature heavily in the advertising and marketing materials of many providers.

However, because there are so many it can be difficult to know exactly what is a good broadband offer and whether it's worth signing up for, or waiting for something better to come along.

Previous research from EY for example revealed 56% of people found introductory offers on broadband and other services created more confusion than clarity when choosing a broadband deal.

So, we've rounded up six broadband offers we most commonly see in the market, and look at how good the offer is and what customers need to watch out for.

1. Reduced introductory prices

One of easiest ways to choose a broadband provider is by looking at the one offering the cheapest price.

Since 2016, broadband has been sold with a total monthly cost, including any line rental charges where applicable. That means, the headline price for the broadband deal is the overall cost of the plan.

These changes have helped people better understand the total cost of a broadband (and phone) plan, and also made packages easier to compare.

However, where low introductory prices can trip people up is if they don't last as long as expected, for example where the reduced price is only for three months, and then goes back up to a higher price for the rest of the contract.

Whereas, other broadband offers will offer a lower price for the entire length of the minimum term, and these can offer more cost stability, and of course cheaper prices overall.

On Choose, we make sure to include clear information on the length of any introductory offer, as well as any 'go to' prices, the length of the contract and any setup fees in our broadband comparison page.

Overall, reduced introductory prices, especially where they last for the minimum term, can be some of the best broadband offers around.

2. Free set-up or postage & packaging

Another money-off incentive used by broadband providers is to waive or reduce any upfront costs including set-up, activation or even just the postage and packaging fee usually charged for delivering the wireless router.

However, many providers offer free set-up as standard in any case, or at least keep them to a minimum. Others, like Virgin Media and Hyperoptic, have specific setup fees, but then often waive them under special offer terms to attract new customers.

Overall, while they can save money it's worthwhile being canny and comparing broadband deals by price to ensure you're getting the cheapest deal as monthly prices can work out dearer over a contract.

3. Gift cards or bill credits

Some of the most eye-catching broadband offers are those offering free money for signing up in the form of a gift card or a bill credit.

However, they effectively work in such a similar fashion to money-off deals it's worth comparing them by price against other offers to ensure you're getting the best value for money.

For example, a £50 gift card or bill credit over the length of an 18-month contract would be equivalent to a saving of just £2.77 a month.

So, while the rewards here can look attractive at first sight, it's worth weighing them up alongside the total cost of a broadband offer to see which provider is really offering the best reward.

4. Free speed boosts

Broadband providers sometimes offer a free speed boost either for a few months at the start of a contract, or for the entire length of the plan.

Speed boosts can be offered in a straightforward way, or can be offered by the provider lowering the price of a faster deal to the same cost of a slower package.

Generally, speed boosts serve to attract customers onto faster broadband deals which may prompt customers to choose an upgrade, or that will cost more to renew.

Particularly as customers are being encouraged to move from legacy copper broadband packages to full fibre, this is something we're likely to see more of.

Overall, free speed boosts however they're implemented can often be worthwhile, especially if customers are undecided on speed or thinking of upgrading anyway. The only downsides to these deals are potentially higher renewal fees, but customers can always switch to a cheaper broadband provider at the end of their minimum term if they so wish.

5. Broadband and TV bundle deals

For providers who offer multiple services alongside broadband, be that TV or mobile, enticing customers to take more than one service from the provider can result in promotional offers and extra savings being applied.

Virgin Media, Sky, NOW Broadband, EE and Vodafone, among others, all offer exclusive savings or rewards for customers who bundle multiple services.

NOW Broadband for example offers savings on its NOW TV memberships, whereas EE pay monthly mobile customers get money off and free data boosts for taking EE home broadband.

Virgin Media and Sky also offer discounts for customers who bundle their broadband and TV services, while Virgin Media O2 customers can save hundreds with Volt bundle deals.

Overall, while its important customers want those extra services in the first place, for those who do, the savings can be really worthwhile.

6. Free gifts

Like free gift cards, sometimes broadband providers will offer specific free gifts with their broadband deals.

These can range from free TVs, to game consoles, or smart tech devices like Amazon Echo or Google Home Hub.

Unlike free gift cards however which can be redeem for something a customer wants, it's important to work out if you really want or need the free gift, or be prepared to sell it to gain some money back.

Summary: broadband special offers are worth looking for

While there can be a large range of broadband offers to sift through, they often offer value for money and are worthwhile for switchers looking to save the most money on their broadband deal.

To sum up, here are our six main points when shopping around for the best broadband offer:

  1. If there's a discount, how much is it and does it bring that package down enough in price to be really worthwhile?
  2. If there's free installation on offer, how much is that actually saving upfront?
  3. If there's a reward card for signing up to a deal, will you definitely claim that reward and use it?
  4. If you sign up to a faster speed deal now because it's as cheap as a slower package, are you prepared to switch away when prices go up at the end of a minimum term?
  5. If you're bundling broadband and TV together, does it really offer a cheaper deal or add anything extra?
  6. If there's a free gift involved, are you going to use it? If not, can you sell it on?

Overall broadband offers are useful ways for providers to attract new customers to their packages, as long as the customer switching is aware of the terms of the deal and will make use of it.

Our broadband comparison page can easily be sorted by special offer, with the highest value rewards ranking first, this can be a great way to see what is a good broadband offer and is worthwhile signing up for. But don't forget to also consider the overall price of the deal to make sure it's going to save you money for switching.


22 March 2013

I recently signed a 12 month contract with O2 on the All Rounder home phone and broadband package and was told as I'd signed before the Sky takeover the whole contract would be honoured on O2's T&C's - this is what they've agreed with Sky for their customers.

I also have the £5 additional discount, you don't have to be an O2 mobile user, if you have a friend or relation willing to apply their mobile number to your account you can also benefit from the discount. O2 largely have been great, I've had my broadband with them for a number of years.

Which broadband deals are available in your area?

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