Sky TV bundles Netflix, Disney+, HBO Max and hayu

Sky has announced it will bring Netflix, Disney+, HBO Max and hayu together into a single TV subscription from £24 per month.

The move comes as HBO Max launches directly in the UK and Ireland, signalling a shift from exclusive output toward standalone streaming services that Sky now distributes rather than controls.

It also reflects a broader market recalibration, as viewers juggle multiple subscriptions and providers respond with bundled offers designed to simplify billing and reduce churn.

Illustration: Choose.co.uk

Disney+, HBO Max, Netflix and Hayu

Sky's updated Ultimate TV subscription will bring together four major streaming services - Netflix, Disney+, HBO Max and hayu - within a single package priced from £24 per month.

Disney+, HBO Max and hayu will join Netflix, which is already included with Sky Ultimate TV, while Discovery+ Entertainment continues to be available on relevant Sky TV tiers.

Under the rollout timetable:

• Disney+ Standard with Ads will be added from March (exact date to be confirmed)
• HBO Max Basic with Ads will join when HBO Max launches in the UK and Ireland on 26 March, and
• hayu will be added from July, with a selection of shows available from March ahead of full integration.

The additions apply to both new and existing customers, though eligibility varies by platform.

• Sky Stream and Sky Glass customers with Sky Ultimate TV will receive Disney+ Standard with Ads, HBO Max Basic with Ads and hayu alongside Sky TV and Netflix.
• Sky Q customers with Sky Signature, Sky Entertainment and other eligible packages will receive Disney+, HBO Max and hayu alongside Sky TV, while those on Sky Ultimate TV will also continue to receive Netflix.
• Sky+ customers will gain access to HBO Max Basic with Ads and hayu content alongside Sky TV.

Customers will also be able to upgrade their Disney+ or HBO Max subscription to higher tiers, with the cost of the bundled ad-supported versions deducted from the price of the upgraded plan. While those who already subscribe to Disney+ Standard or Premium will be able to move their plan to Sky and receive a £5.99 monthly saving on their bill.

HBO Max arrives in the UK

Sky's new TV bundle comes as HBO Max launches directly in the UK and Ireland on 26 March 2026, marking a structural shift in how HBO content is distributed.

Sky customers have long had access to HBO programming - including titles such as Game of Thrones, Succession and The Last of Us - through Sky Atlantic under an exclusive output deal. HBO Max, however, introduces a direct-to-consumer streaming platform in its own right.

For viewers, that does not necessarily mean entirely new flagship titles overnight, but it does change how the content is accessed.

Beyond core HBO series, HBO Max includes a broader catalogue spanning Max Originals, Warner Bros. film releases and DC titles, alongside its own dedicated streaming interface rather than traditional linear channels.

Sky's inclusion of HBO Max Basic with Ads therefore shifts the model from licensed channel access to integrated platform access, giving customers entry to the wider streaming environment rather than selected channel programming.

For those who previously relied on Sky Atlantic for HBO series, the difference lies less in headline shows and more in catalogue depth, additional exclusives and expanded on-demand access.

Consolidation and the value equation

Sky's expanded bundle arrives at a moment of wider change in the streaming market.

After years of rapid fragmentation, households now juggle multiple subscriptions across competing platforms, while providers face rising content costs and persistent subscriber churn. Rather than pursuing immediate mergers, some companies are responding commercially by packaging rival services together under a single billing relationship.

That consolidation pressure is also visible at the corporate level. Netflix is currently seeking to acquire Warner Bros. Discovery's entertainment and streaming assets - including HBO Max - in a transaction that remains subject to regulatory and shareholder approval. While not yet finalised, the proposed deal reflects the scale dynamics shaping the global streaming sector.

Sky's approach represents a domestic version of that shift: aggregating major platforms into one subscription in an effort to simplify choice and anchor customers within its ecosystem.

The company says the bundle includes "over £20 worth of streaming apps" each month when comparing the standalone ad-supported tiers of the included services. That headline comparison broadly reflects full retail pricing, though the practical shift for existing Ultimate TV customers is more incremental, with additional platforms layered onto a modestly higher entry price under current promotional terms.

The structure of the offer is also significant. Unlike standalone streaming services, which are typically cancellable monthly, access through Sky remains tied to a longer-term TV agreement. For households that would otherwise subscribe to several platforms individually, the bundle may represent strong value. For viewers who prefer rolling subscriptions and selective sign-ups, the trade-off is reduced flexibility.

In that sense, the super-bundle reflects a broader recalibration in streaming: shifting from modular subscriptions toward bundled convenience as the market moves beyond its rapid expansion phase.