Choose Campaigns
As part of our commitment to fair, transparent price comparison, Choose runs campaigns to highlight problems in markets that affect everyday household services - particularly telecoms, utilities and consumer finance.
Our campaigns focus on issues where complexity, poor transparency or weak incentives can lead to consumers being treated unfairly, paying more than they should, or struggling to understand their rights and options.
How we campaign
Choose campaigns work in two complementary ways.
1. Challenging policy and regulation
Where issues require systemic change, we raise concerns and propose improvements at a national level.
This includes engaging with MPs, policymakers, regulators, industry bodies and research organisations to:
- highlight evidence of consumer harm or market failure
- explain how existing rules operate in practice
- suggest practical changes that could improve outcomes for consumers
Our aim is to contribute constructively to policy discussions, informed by real-world consumer experience.
2. Improving transparency for consumers
We also campaign by helping consumers understand how markets actually work.
By explaining pricing structures, contract terms and common pitfalls, we aim to:
- make complex markets easier to navigate
- help people make more informed choices
- encourage better behaviour by providers through consumer awareness
Better-informed consumers can exert pressure on the market simply through their choices.
Campaigns
Our current and past campaigns focus on specific issues where we believe greater transparency, fairer practices or regulatory attention could make a meaningful difference for consumers.
