Home > About
Empowering people with clear, independent guidance since 2003
Choose provides independent comparison tools and consumer guidance to help people make informed decisions about everyday household services, including broadband, mobile, energy and personal finance.
Our comparison tables are ranked objectively - by price or by clearly defined features - and never by referral revenue.
Choose is designed for UK consumers who want clear, practical guidance on household services, without jargon or hidden influence.
Choose operates a 100% transparent price comparison service. We are independent of the companies we list, and commercial relationships do not influence rankings, recommendations or editorial content.
This commitment is set out in the Choose Promise, which underpins how we publish content and compare products.
Choose has been providing consumer guidance continuously since 2003, focusing on regulated household markets where pricing, contracts and fairness matter most.
Alongside comparison tools and guidance, Choose established Choose Campaigns to raise awareness of market issues and contribute to policy debate. Campaign activity has focused on areas such as energy affordability, fairer broadband and mobile contract terms, transparency in green energy, and reducing the digital divide.
Choose supports charitable causes and takes action to reduce its environmental impact, including climate-positive workforce initiatives and environmental projects in the UK and internationally. These commitments form part of our wider responsibility as a consumer-focused organisation.
Our content is produced under clear editorial standards designed to ensure accuracy, independence and fairness. Every article is reviewed and updated where necessary to reflect changes in markets and regulation.
For more detail on our editorial methodology and review process, see How we work.
Choose operates as a founder-led organisation, with editorial direction and accountability clearly defined at leadership level.
To learn more about who is responsible for editorial quality and strategic direction, see Leadership.
Choose is regulated by the Financial Conduct Authority for credit broking (reference number 729184) and is registered with the Information Commissioner's Office for data protection (ZA037815).
Choose is owned and operated by Choose Ltd, a company registered in England and Wales (registered number 05628680).
Registered address: 54 Cliffe High Street, Lewes, BN7 2AN.
If you would like to get in touch, our contact details are available on the Contact us page.