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Supporting causes aligned with consumer wellbeing
Choose donates at least 5% of its net profits to charity. This commitment reflects our belief that consumer-focused businesses should contribute positively beyond the services they provide.
Our charitable support is intended to make practical contributions to organisations working directly with people and communities in need.
Choose is free to use, and many people come to us to save money on essential household services. We believe it's important that our work also helps support those facing hardship, particularly in areas connected to housing, vulnerability and wellbeing.
Charitable giving is one part of how we measure our impact as a business.
Sussex Homeless Support
In April 2020, Choose donated £2,000 to Sussex Homeless Support (registered charity number 1175229).
The organisation works on the frontline in Brighton and Hove, providing meals, accommodation and practical support for homeless and vulnerable people. Our donation was made during the coronavirus pandemic, when demand for frontline services was particularly high.
World Horse Welfare
Between July 2018 and June 2019, Choose supported World Horse Welfare (registered charity numbers 206658 and SC038384).
During this period, we raised over £2,600, which was donated directly to support the care and welfare of horses in need.
Our approach to charitable giving sits alongside our wider commitments to fairness, transparency and responsible business practice.
You can read more about these principles on the Choose Promise page.