Sky offer broadband and TV bundles at reduced price

simon chandler
By Simon Chandler

sky tv channels© Sky

SKY are offering their range of TV and broadband bundles at reduced introductory prices, enabling new customers to save up to £17 a month for 12 months.

The bundles combine discounts on Sky's "up to" 17Mb, 38Mb and 76Mb broadband services with discounts on the three main TV packages offered by the provider.

With the discounted offer, the Original, Sky Q and 17Mb Broadband bundle, for instance, will cost £38.99 a month for 12 months (and then £48.99 for the final six months of the deal), saving customers £167.88 over the entire 18-month duration of the contract.

Tellingly, such bundled reductions come at a time when Sky have reported their financial results for the three months to September, revealing that they added a less-than spectacular 70,000 new customers overall in the UK and Ireland.

Combinations

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While the latest Sky offer is simple enough on the face of it, it involves a considerable number of variations and combinations, and so can be quite laborious to break down.

Nonetheless, here are the deals now available when taking the "up to" 17Mb broadband:

BundleTV packageFormer monthly feeSpecial monthly feeSaving (over 18 months)
Original, Sky Q and 17Mb BroadbandStandard Sky TV package£50.99£38£167.88
Variety, Sky Q and 17Mb BroadbandAdded documentary, kids, and music channels£60.99£43£204
Box Sets, Sky Q and 17Mb BroadbandAdded TV series box sets (over 350)£66.99£49£204

Next, here are the deals for the same bundles when the customer takes "up to" 38Mb broadband rather 17Mb:

BundleTV packageFormer monthly feeSpecial monthly feeSaving (over 18 months)
Original, Sky Q and 38Mb BroadbandStandard Sky TV package£60.99£50£131.88
Variety, Sky Q and 38Mb BroadbandAdded documentary, kids, and music channels£70.99£55£191.88
Box Sets, Sky Q and 38Mb BroadbandAdded TV series box sets (over 350)£76.99£61£191.88

And finally, here are the bundles involving "up to" 76Mb broadband:

BundleTV packageFormer monthly feeSpecial monthly feeSaving (over 18 months)
Original, Sky Q and 38Mb BroadbandStandard Sky TV package£65.99£55£131.88
Variety, Sky Q and 36Mb BroadbandAdded documentary, kids, and music channels£75.99£60£191.88
Box Sets, Sky Q and 36Mb BroadbandAdded TV series box sets (over 350)£81.99£66£191.88

Added to the costs and TV features outlined above are also the following details, which apply to all three bundles:

One thing that's also worth noting is that the discounts involved last for only the first 12 months of the contracts.

For example, with the Variety, Sky Q and 17Mb Broadband bundle, customers pay £43 for 12 months, and then they pay the standard £60.99 fee for the final six months of the contract.

There's no way to have a 12-month contract, although all bundles including the Original TV package will receive an additional small discount of £2 for the whole 18 months.

For example, a customer taking this package with 17Mb broadband will pay £38 for 12 months rather than £50.99, and for the final six months they'll pay £48.99. That's because, even though the broadband discount finishes after the first year, the Original TV service is discounted by £2 for the entire 18 months of the contract.

Customer growth

This makes the offers involving the Original TV package more generous than the others, while it should be underlined that the basic Sky Broadband Unlimited package has been more heavily discounted than the other two broadband services offered by Sky.

It has been reduced from £28.99 a month to £18, suggesting perhaps that it's no longer quite as popular among new customers as it might have once been.

In fact, it's possibly the case that such aggressive reductions are a sign that Sky haven't been adding new customers quite as quickly as they'd prefer.

For instance, they gained 70,000 new customers in the UK and Ireland in the quarter to September, a figure which incorporates people taking TV only, TV and broadband, and Sky Mobile.

In other words, it potentially hides disappointing broadband growth, which is a trend that has been reported elsewhere with other providers.

And when previous quarterly reports are investigated, it would seem that Sky are wavering somewhat in their growth.

In the three months to September 2015, for instance, they added 77,000 new customers in the UK and Ireland. The next year, in the same corresponding period, they added only 35,000 new customers, less than half.

Similarly, in their report on the 12 months to June 30th, 2017, they celebrated a total annual accumulation of 280,000 new customers in UK and Ireland. Yet in the 12 months to June 30th, 2016, they gained 445,000 new customers, highlighting how they seem to be experiencing something of a decline.

Loyalty

It's therefore little wonder that Sky have introduced these enticing offers, especially when it's observed that their churn rate has grown in the past two years, reaching 11.5% in 2017.

By contrast, while it's not possible to make a direct comparison, for the sake of some perspective O2's customer churn is a much lower 0.9%, underlining the task Sky have in not only attracting new customers, but keeping the ones they do attract.

This would explain their recently announced loyalty programme, and it would of course explain their latest offers, which show just how eagerly they're pushing to win the public over.


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